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What Happens When Brands Think Like Producers Instead Of Advertisers?

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Stop thinking like advertisers and start thinking like producers—invest in stories and formats that build long-term brand value.
The article by Jamie Gutfreund for Forbes, published on January 13, 2025, discusses the shift in marketing strategies where brands are moving away from traditional advertising to adopting a producer's mindset. This change involves brands creating content that resonates culturally and adds value beyond mere product promotion. Gutfreund explains that when brands think like producers, they focus on storytelling, community building, and providing experiences that engage consumers on a deeper level. This approach not only fosters loyalty but also allows brands to participate in cultural conversations, thereby enhancing their relevance and impact in the market. The article highlights examples of brands that have successfully implemented this strategy, showing how they've managed to connect with audiences through meaningful content, thereby redefining the role of marketing in the modern era.

Read the Full Forbes Article at:
[ https://www.forbes.com/sites/jamiegutfreund/2025/01/13/what-happens-when-brands-think-like-producers-instead-of-advertisers/ ]