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How the U.S. Music Industry Is (or Isn't) Preparing for a TikTok Ban

The article from Variety discusses the potential impact of a TikTok ban on the U.S. music industry. It highlights the uncertainty and varied responses from industry stakeholders. Some music executives and artists are preparing for alternative platforms like Instagram Reels and YouTube Shorts, while others are skeptical about the ban's likelihood due to ongoing legal challenges and the platform's significant user base. The piece notes that TikTok has been a crucial tool for music discovery and promotion, especially for new artists, with its algorithm driving viral hits. However, there's a lack of a unified strategy; some labels are diversifying their promotional efforts, while others are adopting a wait-and-see approach. The article also mentions the potential economic impact, with TikTok contributing significantly to music revenue through licensing deals. Despite the looming threat, there's a consensus that the music industry's adaptability could mitigate some of the negative effects, though the loss of TikTok's unique discovery mechanism would be felt.

Read the Full Variety Article at:
[ https://variety.com/2025/music/news/how-us-music-industry-is-or-isnt-preparing-tiktok-ban-1236277543/ ]