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Will Cain Aims to Bring Freewheeling Video Podcasts to Cable News. Could Others Follow?

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Will Cain, a former ESPN personality and current Fox News contributor, is launching a new show on Fox News called "The Will Cain Show," which aims to replicate the freewheeling, long-form conversation style typical of video podcasts within the constraints of cable news. The show, set to air on weekends, will feature extended interviews, allowing for deeper dives into topics, a format that contrasts with the usual short segments of cable news. This move is seen as an attempt to bridge the gap between traditional cable news formats and the growing popularity of video podcasts, which offer more in-depth discussions. Cain's approach could potentially influence other cable news networks to adopt similar formats, especially as they seek to engage viewers who are increasingly turning to digital platforms for more comprehensive content. However, the success of this format on cable TV remains to be seen, given the different viewing habits and expectations of cable news audiences.

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[ https://www.msn.com/en-us/entertainment/tv/will-cain-aims-to-bring-freewheeling-video-podcasts-to-cable-news-could-others-follow/ar-AA1xAVYY ]