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The Super Bowl will stream for free on Tubi, a big move for Fox's streaming strategy

The article discusses how Fox is enhancing its streaming strategy by making the Super Bowl available for free on Tubi, its ad-supported streaming service. This move is part of Fox's broader plan to leverage Tubi to attract viewers and advertisers, especially as traditional TV viewership declines. The Super Bowl, one of the most-watched events in the U.S., will be accessible to a wider audience through this platform, potentially increasing Tubi's visibility and user base. This strategy not only aims to capture a younger demographic that might not have traditional cable subscriptions but also to showcase Tubi's capabilities in live sports streaming, which could lead to more sports content being offered on the service in the future. The article highlights this as a significant step in Fox's ongoing efforts to adapt to the shifting media consumption landscape.

Read the Full MSN Article at:
[ https://www.msn.com/en-us/news/other/the-super-bowl-will-stream-for-free-on-tubi-a-big-move-for-fox-s-streaming-strategy/ar-AA1ynOaI ]