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Disney Is Spending $60 Billion on Experiences: History Says It's the Right Move That Will Pay Off Years From Now.

The article from MSN discusses Disney's strategic decision to invest $60 billion in its parks, experiences, and products over the next decade, highlighting the company's long-term vision for growth and profitability. This investment is seen as a continuation of Disney's historical approach to capital expenditure, which has often led to significant returns years later. The article points out that Disney's theme parks and experiences have consistently been a major revenue generator, with past investments like the opening of Shanghai Disney Resort in 2016 proving lucrative. The focus on experiences is driven by the understanding that these assets not only provide immediate revenue but also enhance brand loyalty and customer engagement, which are crucial for sustained growth. The piece also mentions that while the initial costs are high, the long-term benefits include increased visitor spending, higher ticket prices, and the creation of new attractions that keep the parks fresh and appealing. This strategy is expected to pay off as it aligns with consumer trends towards seeking unique, immersive experiences, especially in a post-COVID world where travel and entertainment are rebounding.

Read the Full MSN Article at:
[ https://www.msn.com/en-us/travel/news/disney-is-spending-60-billion-on-experiences-history-says-it-s-the-right-move-that-will-pay-off-years-from-now/ar-AA1yHor8 ]