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A+E Global Media Rebrand Is 'Better Reflection' of 'Who We're Going to Be Going Forward,' Ad Sales Head Says

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A+E Networks is rebranding to A+E Global Media and renaming its ad sales division to A+E Media Solutions, signaling the company aims to expand its scope beyond cable TV ahead of its annual upfront presentation to advertisers Wednesday.
The article from MSN discusses A+E Networks' global media rebranding initiative, as explained by their head of ad sales, Toby Byrne. The rebranding aims to better reflect the company's evolving identity and future direction. Key points include the introduction of a new logo and visual identity that signify a shift towards a more modern and dynamic media company. This change is part of a broader strategy to enhance A+E's appeal to advertisers by showcasing its commitment to innovation, creativity, and a diverse content portfolio that spans across various platforms. The rebrand also emphasizes A+E's focus on storytelling that resonates with a global audience, aiming to strengthen its position in the competitive media landscape.

Read the Full MSN Article at:
[ https://www.msn.com/en-us/entertainment/tv/a-e-global-media-rebrand-is-better-reflection-of-who-we-re-going-to-be-going-forward-ad-sales-head-says/ar-AA1AjzXh ]