Fri, March 7, 2025

[ Fri, Mar 07th 2025 ]: Mint

Nadaaniyan Audience Review: Netizens stay divided .. him Ali Khan's screen presence in his debut movie

[ Fri, Mar 07th 2025 ]: People

All About "The King of Queens" Star Patton Oswalt's Daughter Alice

[ Fri, Mar 07th 2025 ]: AOL

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[ Fri, Mar 07th 2025 ]: MSN

Old photo of iShowSpeed goes viral on social medi .. es fans confused: "This can't be the same person"

[ Fri, Mar 07th 2025 ]: Oneindia

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[ Fri, Mar 07th 2025 ]: T3

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[ Fri, Mar 07th 2025 ]: NewscastStudio

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[ Fri, Mar 07th 2025 ]: Polygon

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[ Fri, Mar 07th 2025 ]: Adweek

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[ Fri, Mar 07th 2025 ]: MensXP

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[ Fri, Mar 07th 2025 ]: TheStreet

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[ Fri, Mar 07th 2025 ]: devdiscourse

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[ Fri, Mar 07th 2025 ]: LancasterOnline

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[ Fri, Mar 07th 2025 ]: NDTV

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[ Fri, Mar 07th 2025 ]: legit

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[ Fri, Mar 07th 2025 ]: Moon

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[ Fri, Mar 07th 2025 ]: Tuko

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[ Fri, Mar 07th 2025 ]: Variety

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[ Fri, Mar 07th 2025 ]: pinkvilla

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[ Fri, Mar 07th 2025 ]: Mumbrella

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[ Fri, Mar 07th 2025 ]: briefly

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Thu, March 6, 2025

[ Thu, Mar 06th 2025 ]: DualShockers

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[ Thu, Mar 06th 2025 ]: CNET

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[ Thu, Mar 06th 2025 ]: EURweb

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[ Thu, Mar 06th 2025 ]: Vulture

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[ Thu, Mar 06th 2025 ]: Gothamist

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[ Thu, Mar 06th 2025 ]: Insider

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[ Thu, Mar 06th 2025 ]: Yahoo

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[ Thu, Mar 06th 2025 ]: Deadline

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[ Thu, Mar 06th 2025 ]: PennLive

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[ Thu, Mar 06th 2025 ]: legit

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[ Thu, Mar 06th 2025 ]: Broadcast

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[ Thu, Mar 06th 2025 ]: Forbes

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[ Thu, Mar 06th 2025 ]: News24

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[ Thu, Mar 06th 2025 ]: Moneycontrol

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[ Thu, Mar 06th 2025 ]: pinkvilla

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[ Thu, Mar 06th 2025 ]: People

Plane Passenger Goes Viral After Receiving Romant .. on Back of a Napkin While Waiting at the Airport

[ Thu, Mar 06th 2025 ]: TheStreet

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[ Thu, Mar 06th 2025 ]: MyBroadband

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[ Thu, Mar 06th 2025 ]: FilmiBeat

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[ Thu, Mar 06th 2025 ]: Stockhouse

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[ Thu, Mar 06th 2025 ]: Reuters

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[ Thu, Mar 06th 2025 ]: NDTV

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[ Thu, Mar 06th 2025 ]: Variety

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[ Thu, Mar 06th 2025 ]: timesnownews

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[ Thu, Mar 06th 2025 ]: Mint

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[ Thu, Mar 06th 2025 ]: MSN

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[ Thu, Mar 06th 2025 ]: Tuko

Zari Reacts to Claims Shakib Allegedly Cheated after His Viral Video with Another Lady

The Joy Factory: How Mattel Keeps Its Enduring Brands Present in Pop Culture

Call it the joy factory. Mattel brands have never been more present in pop culture as the pioneering toymaker celebrates its 80th anniversary.
The article from Variety discusses Mattel's celebration of its 80th anniversary by leveraging its iconic brands like Barbie, Hot Wheels, and Fisher-Price to expand into pop culture. Mattel is not only focusing on toys but is also venturing into movies, TV shows, and digital content to engage with fans across different generations. Key highlights include the success of the "Barbie" movie, which has grossed over $1.4 billion worldwide, and plans for a "Hot Wheels" film. Additionally, Mattel is exploring new avenues like theme parks, video games, and even a "Barbie Dreamhouse Challenge" on HGTV. The company aims to create a "Mattelverse," a shared universe for its brands, to foster a deeper connection with consumers through storytelling and immersive experiences. This strategy reflects Mattel's ambition to become a major player in entertainment, using its established IPs to drive cultural relevance and consumer engagement.

Read the Full Variety Article at:
[ https://variety.com/2025/biz/news/mattel-brands-pop-culture-80-anniversary-1236328516/ ]