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IPL 2025 to drive brand-influencer collaborations with investments worth Rs 550 crore


🞛 This publication is a summary or evaluation of another publication 🞛 This publication contains editorial commentary or bias from the source
Influencer engagement skyrocketed, with 3,15,000 posts from influencers about cricket, driving a massive 3.2 billion engagements during IPL 2024.

Read the Full Moneycontrol Article at:
[ https://www.moneycontrol.com/sports/cricket/ipl/ipl-2025-to-drive-brand-influencer-collaborations-with-investments-worth-rs-550-crore-article-12968855.html ]
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