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IPL 2025 to drive brand-influencer collaborations with investments worth Rs 550 crore

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Influencer engagement skyrocketed, with 3,15,000 posts from influencers about cricket, driving a massive 3.2 billion engagements during IPL 2024.
The IPL 2025 is set to significantly boost brand-influencer collaborations, with investments projected to reach Rs 550 crore. This surge is driven by the increasing popularity of cricket and the IPL's massive viewership, making it an attractive platform for brands to engage with consumers through influencers. The article highlights that brands are now focusing on authentic storytelling and leveraging the personal connection influencers have with their followers to enhance marketing efforts. This trend is expected to not only increase the number of collaborations but also the scale and creativity of these partnerships, as brands aim to capitalize on the IPL's extensive reach and the growing influence of digital content creators.

Read the Full Moneycontrol Article at:
[ https://www.moneycontrol.com/sports/cricket/ipl/ipl-2025-to-drive-brand-influencer-collaborations-with-investments-worth-rs-550-crore-article-12968855.html ]