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Can Hollywood adapt to the world according to online content creators?

Gen Z and Gen Alpha's preferences for online content creators over traditional media show no signs of slowing; how is the establishment adapting?
The article from KCRW's "The Business" podcast discusses the rise of Dude Perfect, a group of five friends who started making trick shot videos in 2009. Initially gaining popularity through YouTube, their content has evolved to include a variety of formats like live tours, a streaming show on Nickelodeon, and a new deal with Netflix for a competition series. The group has managed to maintain a family-friendly brand, appealing to both children and adults, which has been key to their success. They've also ventured into merchandise, with their own line of toys and games, and have built a significant following, with over 58 million subscribers on YouTube. The article highlights how Dude Perfect has navigated the changing landscape of content creation, adapting to new platforms and audience expectations while staying true to their original, wholesome content ethos.

Read the Full KCRW Article at:
[ https://www.kcrw.com/culture/shows/the-business/albert-brooks-rob-reiner-hollywood-content-creators-gen-z/dude-perfect ]