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Max Changes Name Back To HBO Max, And People On Social Media Are... Confused

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"The good news is I have a drawer full of stationery from the last time around," a company CEO joked.
The streaming service Max, which was rebranded from HBO Max in May 2023, is set to revert its name back to HBO Max in the United States starting in December 2023. This decision comes after Warner Bros. Discovery, the parent company, observed that the HBO brand was more recognizable and valuable to consumers globally. The rebranding to Max was initially intended to signify a broader content offering beyond HBO's traditional programming, but the move back to HBO Max aims to leverage the strong brand recognition and loyalty associated with HBO. The change will be implemented gradually, with the service continuing to be called Max in regions outside the U.S.

Read the Full HuffPost Article at:
[ https://www.yahoo.com/entertainment/articles/max-changes-name-back-hbo-173112957.html ]