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NBCU unveils new content slate and gears up for 100th anniversary

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NBCU highlighted its "franchise-first" focus at its Upfront presentation.
Alison Levin, NBCUniversal's advertising head, is optimistic about 2026 being a blockbuster year for the company due to several strategic initiatives and market conditions. She highlights the upcoming Summer Olympics in Paris, which NBCUniversal will broadcast, as a significant opportunity to showcase their advertising capabilities and attract major sponsors. Additionally, Levin points to the company's investment in new ad technologies and data analytics, which are expected to enhance targeting and effectiveness of ad campaigns. She also mentions the recovery of the advertising market post-economic challenges, with increased demand for premium ad spaces. Levin's confidence is further bolstered by NBCUniversal's strong content lineup and the expansion of their streaming service, Peacock, which is set to attract a broader audience and more advertisers.

Read the Full Fortune Article at:
[ https://fortune.com/2025/05/13/why-nbcus-advertising-head-alison-levin-is-betting-2026-will-be-a-blockbuster-year/ ]