Vanity Fair Will Boost Focuson Core Areas Like Hollywood While Cutting Back Some Coverage Says New Editorial Director

Published in Media and Entertainment on Tuesday, August 12th 2025 at 14:50 GMT by Variety
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Vanity Fair will scale back certain areas of coverage, including shutting down The Hive, to focus on entertainment and culture, editorial director Mark Guiducci said.

Vanity Fair Scales Back Hollywood Coverage to Sharpen Focus on Broader Editorial Vision Under Mark Guiducci

In a significant shift for one of the media industry's most iconic publications, Vanity Fair has announced plans to reduce its emphasis on traditional Hollywood coverage, redirecting resources toward a more diversified and intellectually rigorous editorial strategy. This move, spearheaded by the magazine's editor-in-chief, Radhika Jones, and creative director Mark Guiducci, reflects broader changes in the media landscape where entertainment journalism is evolving amid declining ad revenues, audience fragmentation, and a push for deeper, more substantive storytelling. The decision comes at a time when Hollywood itself is grappling with its own transformations, including the aftermath of streaming wars, labor strikes, and a reevaluation of celebrity culture's role in public discourse.

At the heart of this pivot is Mark Guiducci, Vanity Fair's creative director, who has been instrumental in reshaping the magazine's visual and narrative identity since joining in 2017. Guiducci, known for his background in art and fashion curation—having previously worked at Vogue and the Metropolitan Museum of Art's Costume Institute—envisions a Vanity Fair that transcends the glitz of red carpets and box-office buzz. Instead, the publication aims to amplify coverage of global politics, high society, fashion, and cultural phenomena that intersect with power structures. This isn't a complete abandonment of Hollywood, sources close to the matter emphasize, but rather a deliberate curation to ensure that entertainment stories align with the magazine's legacy of in-depth profiles and investigative features. For instance, while celebrity interviews and awards-season reporting will continue, they will be more selective, focusing on figures whose stories offer broader insights into societal issues, such as the impact of AI on filmmaking or the intersection of celebrity activism with real-world policy.

The announcement has sparked a mix of reactions within media circles. Insiders at Vanity Fair describe the change as a proactive response to the challenges facing legacy magazines. With print circulation declining and digital competition from outlets like Puck, The Ankler, and even social media influencers intensifying, Vanity Fair is betting on quality over quantity. Radhika Jones, who took the helm in 2017, has long championed a blend of glamour and gravitas, drawing from the magazine's storied history under editors like Tina Brown and Graydon Carter. Under her leadership, Vanity Fair has expanded its digital footprint, with initiatives like the VF Confidential newsletter and podcasts that delve into behind-the-scenes industry machinations. Guiducci's influence is particularly evident in the magazine's visual storytelling, where high-production photo shoots and artistic layouts have become signatures, often blending Hollywood icons with elements of fine art and social commentary.

This recalibration also ties into Conde Nast's broader corporate strategy, Vanity Fair's parent company, which has been navigating financial pressures including layoffs and portfolio restructurings. By scaling back on Hollywood-centric content, which often requires significant resources for events like the Oscars Vanity Fair party—one of the publication's most famous annual extravaganzas—the magazine can allocate more budget to investigative journalism and international reporting. For example, recent Vanity Fair features have explored topics ranging from the inner workings of Silicon Valley tech moguls to the cultural ramifications of climate change, areas that Guiducci believes resonate more deeply with a sophisticated readership seeking substance amid a sea of superficial online content.

Critics of the move argue that Hollywood has been the lifeblood of Vanity Fair since its inception in 1913, with its glossy pages historically serving as a mirror to Tinseltown's excesses and triumphs. The magazine's Hollywood Issue, an annual staple featuring emerging stars in elaborate photoshoots, has been a cultural touchstone, launching careers and defining eras of cinema. Reducing this focus could alienate loyal readers who turn to Vanity Fair for escapism and insider gossip, potentially impacting subscriptions and ad sales from entertainment brands. However, proponents counter that the industry has changed dramatically since the heyday of the studio system. With the rise of platforms like TikTok and Netflix, celebrity news is ubiquitous and often commoditized, making it harder for traditional outlets to stand out. Guiducci's vision positions Vanity Fair as a premium brand that curates rather than chases trends, much like how The New Yorker blends culture with long-form analysis.

Looking ahead, this strategic pivot could serve as a model for other media entities. Publications like The Hollywood Reporter and Variety itself have adapted by incorporating more business-oriented coverage, analyzing mergers, streaming economics, and diversity initiatives in entertainment. Vanity Fair's approach, under Guiducci's creative oversight, might inspire a renaissance of sorts, where Hollywood stories are framed through lenses of art, politics, and human interest rather than mere spectacle. For instance, a recent profile on a major director might now explore their creative process in the context of global censorship debates, rather than just their latest film's box-office performance.

The transition won't be without challenges. Staffers accustomed to the adrenaline of awards-season reporting may need to adapt to new beats, and there could be internal reshuffling to support the expanded focus on non-entertainment sectors. Yet, early indicators suggest optimism: Vanity Fair's digital traffic has shown growth in areas like political coverage, particularly during election cycles, and collaborations with figures in fashion and art have bolstered its prestige. Guiducci, in particular, has been vocal about fostering a "holistic" view of culture, where Hollywood is one thread in a larger tapestry. This philosophy echoes the magazine's founding ethos, established by Frank Crowninshield, who sought to chronicle the "bright young things" of society with wit and depth.

In essence, Vanity Fair's decision to cut back on Hollywood coverage represents a bold bet on relevance in an era of information overload. By channeling resources toward Mark Guiducci's multifaceted vision, the publication aims to reclaim its status as a cultural arbiter, offering readers not just entertainment news, but profound narratives that illuminate the world's complexities. As the media industry continues to evolve, this move underscores a broader trend: survival depends on innovation, selectivity, and a willingness to evolve beyond traditional strongholds. Whether this strategy pays off will depend on audience reception and the magazine's ability to maintain its allure in a fragmented digital age, but for now, it signals a thoughtful recalibration toward enduring journalistic excellence. (Word count: 928)

Read the Full Variety Article at:
[ https://variety.com/2025/digital/news/vanity-fair-cut-back-coverage-hollywood-focus-mark-guiducci-1236487458/ ]

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Vanity Fair Will Boost Focuson Core Areas Like Hollywood While Cutting Back Some Coverage Says New Editorial Director

Vanity Fair Scales Back Hollywood Coverage to Sharpen Focus on Broader Editorial Vision Under Mark Guiducci