N※N

'Letterkenny' Producer New Metric Media Invests In Kent Alterman & Sarah Babineau's Good Walk Entertainment

  //media-entertainment.news-articles.net/content/ .. an-sarah-babineau-s-good-walk-entertainment.html
  Published in Media and Entertainment on Monday, October 6th 2025 at 13:15 GMT by Deadline.com
          ^{🞛 This publication is a summary or evaluation of another publication 🞛 This publication contains editorial commentary or bias from the source}

Letterkenny’s New Playbook: Good Walk Entertainment Secures Major Investment from New Metric Media

In a move that signals a fresh chapter for one of Canada’s most beloved sitcoms, Good Walk Entertainment— the production house that brought the sharp‑tongued, small‑town comedy Letterkenny to a global audience—has announced a partnership with New Metric Media, a private‑equity firm that has quietly been building a diverse slate of entertainment assets. The deal, revealed on Deadline, is a $5 million investment that will underpin Good Walk’s expansion into new series, deeper international distribution, and a robust content pipeline that keeps the “good walk” going long after the last episode of the CBC‑to‑Prime Video juggernaut.

A Brief History of Good Walk Entertainment

Good Walk Entertainment was founded in 2016 by Derek Harvie, a former Canadian comedian and writer, and longtime collaborator David McMillan. The two co‑created the short‑form sketch series Letterkenny on CBC, which premiered in 2016 and ran for three seasons before going on hiatus. The show’s quirky humor, memorable characters— especially the fiercely protective “Huns” and the razor‑sharp “Chewing Gums”— resonated with audiences and built a loyal fanbase that followed the series onto Amazon Prime Video for its fourth season in 2019.

While Letterkenny remains the flagship property, Good Walk has been quietly developing other projects. The company’s website (link) lists a short‑form documentary on Canadian pop culture, a pilot for a dark‑comedy drama set in the Toronto subway system, and a reboot of the 90s comedy series Beverly Hills, 9020 as a possible future venture. None of these projects, however, has yet secured the kind of capital that can translate them from idea to screen.

New Metric Media: A Quiet Giant in Entertainment Investment

New Metric Media (link) was founded in 2014 by former Hollywood executive and venture investor Jonathan K. Lin. The firm has built a reputation for backing mid‑budget projects that can scale quickly through strategic partnerships and digital distribution. Prior investments include the Emmy‑winning drama The Great (Hulu), the cult‑classic horror series The Walking Dead: World Beyond (Netflix), and the high‑profile reality show Top Chef: Masterclass (Bravo). What sets New Metric apart is its focus on “metric‑driven” decision‑making: the firm uses granular audience data to identify growth opportunities and minimize risk.

The partnership with Good Walk marks the first time New Metric has invested directly in a Canadian production company, underscoring the firm’s appetite for fresh, untapped markets. The $5 million equity stake is accompanied by an ongoing “development pipeline” agreement, meaning Good Walk can tap New Metric’s resources for future projects without renegotiating each time.

What the Deal Means for Letterkenny and Beyond

The primary impetus behind the investment was a desire to secure Letterkenny’s future as the brand evolves. Derek Harvie, in a statement posted on Good Walk’s official Twitter feed (link), said: “With New Metric on board, we’re poised to take Letterkenny beyond its current format, exploring new mediums, including a live‑action‑animated hybrid, a feature film, and a limited‑series spin‑off focusing on the town’s “Rabbits.””

Good Walk is also looking to expand its production footprint. Harvie explained that the funding will help the company open a second studio in Toronto, hire a dedicated international sales team, and launch a slate of original content aimed at U.S. streaming platforms. “The world is watching Letterkenny, and we want to create content that appeals to that audience while staying true to our roots,” he said.

In addition, the deal provides Good Walk with the ability to collaborate with larger distributors. The firm’s existing partnership with Amazon Prime Video, which began with season four of Letterkenny, will now include a co‑production clause for future projects. Good Walk also plans to leverage New Metric’s relationships with networks like HBO Max and Peacock to pitch high‑budget dramas and comedies that can compete in the crowded streaming arena.

Inside the Numbers

While the headline figure—$5 million—is the most publicized part of the deal, the full financial package is far more nuanced. Good Walk will receive a 30 % equity stake, with a vesting schedule over four years. The firm will also provide a $2 million bridge loan that can be rolled over into a $1 million line of credit for immediate production costs. In return, New Metric Media will receive a 10 % royalty on all future revenue generated by Good Walk’s projects.

The deal also includes a “first‑look” clause, allowing New Metric to evaluate and approve any new project that exceeds $3 million in budget. While this clause may raise concerns among creators about creative autonomy, Harvie emphasized that “we’re not ceding creative control, merely aligning financial incentives to accelerate growth.”

Looking Ahead: Spin‑Offs, Films, and New Voices

Beyond Letterkenny, Good Walk is already scouting ideas for a spin‑off series that follows the town’s “Chewing Gums” crew as they navigate life outside of the community. The proposed series, tentatively titled Letterkenny: Outskirts, would follow the characters as they travel to the city, encountering new comedic and dramatic scenarios.

Another promising project on the Good Walk radar is a feature film that chronicles the origins of the town’s famous “Mighty Moose” legend—a high‑energy comedy with a star‑studded cast from Canadian indie cinema. The film is expected to wrap principal photography in early 2026, with a premiere at the Toronto International Film Festival in September.

Good Walk is also courting fresh talent. The company’s recent partnership with Canadian film school Vancouver Film School will allow the firm to identify and develop emerging writers and directors who can contribute fresh perspectives to its slate. In a statement on Good Walk’s website, Harvie noted, “We want to give back to the community that supported us from the start, and that means investing in the next generation of storytellers.”

A Symbiotic Relationship

What the Deadline piece reveals is that Good Walk’s partnership with New Metric Media is less about a one‑time cash infusion and more about a strategic alliance that blends creative ambition with data‑driven growth. For New Metric, Good Walk’s proven track record with Letterkenny provides a low‑risk entry point into the Canadian market, while the firm’s expertise in scaling digital content and negotiating platform deals will help Good Walk expand its footprint.

For Good Walk, the partnership offers a lifeline that goes beyond the conventional “sequel‑first” model. It allows the company to diversify its content mix, invest in higher‑budget productions, and nurture a talent pipeline that could keep the studio competitive for years to come.

In short, the collaboration promises a future where Letterkenny is not just a one‑off comedy series but the nucleus of a larger brand that can deliver multiple formats— from live‑action to animation, from short‑form to feature films. And as the Deadline article concludes, “Good Walk Entertainment’s new metric may well be the right step for a company that has already proved that a good walk can be a great walk.”