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Banijay's Scripted Head Offers 'Optimism' for TV Producers Despite Commissioning Slowdown: 'Now Is the Time' to Take Risks

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  Published in Media and Entertainment on Wednesday, October 8th 2025 at 3:30 GMT by Variety
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Banijay’s Scripted Chief Speaks Optimism: “Now Is the Time to Take Risks”

When the television landscape is in flux, industry leaders often find themselves juggling two seemingly contradictory imperatives: stay true to proven formulas that deliver audiences, and bet on new, riskier concepts that can define the next generation of hits. In a recent interview with Variety, Banijay’s global head of scripted content—who has been at the helm of the conglomerate’s most ambitious storytelling projects for over a decade—argued that the current slowdown in commissioning is not a crisis, but an invitation to do exactly that: take risks.

A Slowdown, But a Chance

The article, which is anchored in the broader narrative that many broadcasters and streaming platforms are tightening their budgets after years of pandemic‑era growth, highlights that Banijay’s scripted division is bracing for a period of fewer green‑lights. The executive explains that “the market is not in a slump – it’s simply moving into a more discerning phase.” He paints a picture of a post‑COVID era where content libraries are saturated, viewers are more selective, and the stakes for getting the next hit are higher.

“Commissions have slowed, but that slowdown is a feature, not a bug,” he says. “It forces us to look beyond the tried‑and‑true. The question is: which risky idea will resonate the most?” The head points out that the slowdown is not a sign of retreat, but of a strategic pause that allows Banijay to realign its portfolio toward innovative, high‑impact stories.

The “Risk” Playbook

According to the article, Banijay is not shying away from risk. On the contrary, the company has deliberately increased its investment in “fresh, genre‑blending pilots” that defy conventional categorization. The scripted chief cites several examples:

• Genre Hybridization – A thriller‑dramedy that merges speculative science‑fiction with a deep family saga, slated for a joint co‑production with a European partner.
• Under‑Represented Voices – A drama series centered on a young, queer Latina in a conservative town, championing both representation and compelling storytelling.
• Platform‑Driven Formats – A limited series conceived specifically for a streaming platform, designed for binge‑driven consumption and cross‑border appeal.

The executive argues that these “high‑risk, high‑reward” projects are essential because the content market is reaching saturation. “When everyone is producing similar stories, the audience’s attention is divided. A unique narrative—especially one that brings fresh cultural perspectives—has a better chance of standing out,” he says.

He also stresses that risk does not mean reckless spending. Instead, it involves a disciplined approach to development: a rigorous vetting process, an emphasis on strong scripts, and the cultivation of long‑term relationships with talented writers. “We’re not giving money to every idea that comes in; we’re giving it to ideas that we can shape, nurture, and that align with our vision for the future,” he emphasizes.

The Global Engine

The Variety piece also outlines how Banijay’s global footprint fuels its risk appetite. The conglomerate, which owns over 20 production companies worldwide—including iconic brands such as Banijay Productions, Rogue Pictures, and Pineapple Studios—has a vast distribution network that can support experimental projects across multiple territories.

In a recent announcement linked within the article, Banijay partnered with a leading streaming service to co‑develop a “world‑first” anthology series. This partnership underscores the company’s willingness to “experiment with distribution models, audience‑centric storytelling, and cross‑border collaboration.”

A Message to Producers

A key takeaway for TV producers and industry insiders is that Banijay’s scripted chief is calling for a cultural shift: “It’s time to stop playing safe and start making bold statements.” In practical terms, this translates into:

1. Embracing Diversity – Casting and narratives that reflect the global tapestry of viewers.
2. Investing in Writing – Providing resources and mentorship for emerging screenwriters to refine their voices.
3. Testing New Formats – Pilot projects that are agile and can be adjusted based on early audience feedback.
4. Building Partnerships – Collaborating with broadcasters, streaming services, and international studios to share risk and broaden reach.

The article notes that Banijay is also looking beyond traditional “scripted” categories to include hybrid productions that incorporate interactive elements, live performances, or transmedia storytelling. “The future of TV is not just on screens,” the executive says, “it’s in a seamless, immersive ecosystem that engages viewers on multiple platforms.”

The Bottom Line

In a media environment where budgets are tight and competition is fierce, Banijay’s strategic pivot toward risk‑taking scripted content is a bold statement. The company’s global reach, combined with a disciplined development pipeline, positions it to convert high‑risk projects into high‑reward successes. For TV producers, the message is clear: the slowdown in commissioning is an invitation, not a constraint. “Now is the time to take risks,” the Banijay scripted chief concludes. “The next blockbuster will not be found in the comfort of familiar tropes; it will be born out of daring creativity and fearless storytelling.”