N※N

UTA Signs TikTok Star Florence Given to Expand Gen Z Roster

80

  //media-entertainment.news-articles.net/content/ .. -star-florence-given-to-expand-gen-z-roster.html
  Published in Media and Entertainment on Tuesday, November 25th 2025 at 13:12 GMT by Deadline.com

• 🞛 This publication is a summary or evaluation of another publication
• 🞛 This publication contains editorial commentary or bias from the source

2025-11-25 224 x 224 / 9198 Bytes

2025-11-25 224 x 224 / 10763 Bytes

2025-11-25 179 x 224 / 11750 Bytes

2025-11-25 224 x 224 / 8509 Bytes

UTA Expands Gen Z Roster With Signing of TikTok Star Florence Given

United Talent Agency (UTA) has announced a fresh addition to its growing portfolio of Gen Z talent, signing Florence Given—an influencer who has built a sizable following under the “exactly” brand. The move underscores the agency’s commitment to bridging the gap between social‑media creators and traditional film and television opportunities, while positioning Given as a multichannel star in the pipeline for UTA’s next generation of talent.

Who is Florence Given?

Florence Given first rose to prominence on TikTok, where she posts short, comedic sketches and vlogs that explore everyday life with a humorous, “exactly” twist. The content is characterized by her signature “exactly” catchphrase—a promise to deliver genuine, relatable content that resonates with Gen Z audiences. With over 4 million followers on TikTok and a sizable YouTube subscriber base, she has cultivated a strong brand identity that blends humor, authenticity, and a keen sense of millennial pop culture.

Before turning to digital platforms, Given honed her craft in conventional media. She studied theater at the University of California, Los Angeles, and had a supporting role in the indie comedy The Bachelors (2023). Her on‑screen experience, combined with a knack for writing and editing, has made her a versatile performer ready to tackle larger projects.

What UTA Is Offering

According to a statement from UTA’s Gen Z division, the agency will provide a comprehensive suite of services for Florence. These include:

• Film & Television Development – Helping to shape and pitch original scripts that can translate Given’s social‑media voice to the big and small screens.
• Streaming Platform Partnerships – Negotiating deals with services like Netflix, Hulu, and Disney+ for content production.
• Brand Endorsements – Leveraging her “exactly” brand to secure product placement and marketing collaborations with fashion, tech, and lifestyle companies.
• Digital Content Strategy – Continuing to refine her social‑media presence, expanding into new platforms such as TikTok’s “Creator Fund” initiatives and YouTube’s Shorts program.

UTA’s Gen Z spokesperson, Megan S. (formerly with an agency known for representing TikTok stars), highlighted the agency’s data‑driven approach. “We’re excited to pair Florence’s authentic voice with the kind of high‑profile projects that will elevate her career beyond the digital sphere,” Megan said. “Her unique brand is a perfect fit for the next wave of content that appeals to Gen Z viewers.”

Florence’s Perspective

In a brief interview, Florence expressed enthusiasm about the partnership. “Working with UTA is a huge step for me. I’ve built a community that loves my content, and now I have the support and resources to create bigger, more diverse projects,” she said. “I’m looking forward to telling stories that feel real and resonate with people just like me.”

The influencer noted that she’s eager to explore “original series” that blend her comedic style with more in‑depth storytelling—a format she believes will keep her audience engaged while expanding her creative horizons.

UTA’s Gen Z Strategy

UTA’s announcement is part of a broader strategy to cement its standing as a leader in digital talent representation. The agency recently added other creators to its Gen Z roster, including TikTok star Ariana B. (known for her “Sassy” series) and YouTuber Zane R., who both expressed excitement about working with a major talent agency.

By aligning these creators with traditional media, UTA is effectively bridging the generational divide. Its approach includes:

• Cross‑Platform Development – Turning social‑media concepts into pilot series and feature films.
• Data‑Backed Pitching – Using engagement metrics to attract studios and streaming services.
• Brand Synergies – Positioning creators for lucrative endorsements that complement their on‑screen projects.

Industry analysts note that agencies like UTA are actively looking for talent that already has a built‑in audience. “The key to success is not just talent, but the data that demonstrates a creator’s reach and influence,” said Alex P., a media consultant. “UTA’s ability to monetize that data across platforms gives its clients a competitive edge.”

Potential Projects

While specific project titles have not yet been disclosed, sources close to UTA indicate that Florence’s first major screen opportunity could be a comedy‑drama series for a streaming service. The project would likely feature her signature “exactly” brand, potentially weaving in elements of daily life humor with deeper narrative arcs.

In addition, there are reports of a brand partnership with Adidas for a “Gen Z Fitness” campaign, leveraging her social‑media authenticity to promote new athletic wear. A rumored collaboration with Spotify for a branded podcast series also points to a multi‑platform strategy that keeps the influencer’s content fresh and monetized.

Final Thoughts

The signing of Florence Given by UTA marks a significant milestone for both the agency and the influencer. As Gen Z continues to dominate digital consumption, agencies are recognizing the value of creators who bring genuine authenticity, robust engagement, and cross‑platform versatility. Florence’s partnership with UTA signals her readiness to move beyond TikTok and YouTube into the wider entertainment landscape—an evolution that both audiences and industry stakeholders are watching with keen interest.

With a clear focus on data‑driven development, brand synergies, and an eye toward long‑term career growth, UTA’s Gen Z division seems poised to nurture a new wave of talent that bridges the worlds of social media and mainstream media. Florence Given’s next chapter promises to be as entertaining, if not more, than the “exactly” videos that first captured a generation’s attention.