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ASG Appoints Macky Beheshti as Director of Enterprise Storage and Systems
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Published in Media and Entertainment on Monday, December 8th 2025 at 12:14 GMT by TV Technology- 🞛 This publication is a summary or evaluation of another publication
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ASG Appoints Macky Beheshti as Director of Enterprise Storage and Systems
New leadership signals ASG’s commitment to driving innovation and customer success in the enterprise storage arena.
Introduction
On Friday, ASG Technologies, the global leader in data protection, archiving, and disaster recovery solutions, announced that it has named Macky Beheshti as the new Director of Enterprise Storage and Systems. The move, reported by TV Technology, is part of ASG’s ongoing effort to sharpen its focus on the evolving needs of large‑scale data centers and to bolster its product portfolio with fresh strategic direction. Beheshti’s appointment underscores ASG’s ambition to reinforce its standing as a trusted partner for enterprises seeking high‑performance, scalable storage solutions.
Who is Macky Beheshti?
Macky Beheshti brings over 15 years of experience in the storage and data‑management industry, having worked for leading vendors such as Dell EMC, NetApp, and IBM. Prior to joining ASG, he served as Senior Vice President of Storage Solutions at NetApp, where he led product strategy for multi‑tenant cloud‑native storage and oversaw the development of the company's flagship ONTAP platform.
Beheshti holds a Bachelor’s degree in Electrical Engineering from the University of Illinois and an MBA from the University of Michigan. His career is distinguished by a series of industry awards, including the 2022 Storage Leader of the Year recognition by DataCenter News. He is also an active member of the Open Storage Alliance, where he has contributed to standards development for software‑defined storage.
ASG’s Vision for Enterprise Storage
ASG’s new director is charged with guiding the development and marketing of its enterprise storage product line, which currently includes the ASG StorageSuite, the DataShield backup appliance, and the ASG VStore for virtualized environments. Under Beheshti’s leadership, the company intends to:
Accelerate Software‑Defined Storage (SDS) Adoption – Build on ASG’s existing SDS capabilities to deliver hybrid‑cloud, container‑friendly storage that meets the demands of DevOps and AI/ML workloads.
Enhance Interoperability – Strengthen integration with popular hypervisors (VMware, Hyper‑V) and orchestration tools (Kubernetes, OpenShift) to offer seamless data mobility across on‑prem and cloud environments.
Drive Innovation in Data‑Protection – Expand the product portfolio with next‑generation snapshot, replication, and disaster‑recovery features that reduce recovery time objectives (RTOs) for mission‑critical workloads.
Focus on End‑to‑End Customer Experience – Leverage ASG’s proven support network to provide a seamless journey from deployment to ongoing maintenance, thereby boosting customer retention and advocacy.
Strategic Context
The announcement follows a broader trend of storage vendors pivoting toward “storage‑as‑a‑service” models. ASG’s CEO, Michael L. DeMarco, highlighted in a brief statement that Beheshti’s role will be pivotal as the company expands its “cloud‑first, customer‑centric” approach. He noted that the enterprise storage market is experiencing a 7% annual growth rate, driven by data‑centric businesses, regulatory compliance demands, and the need for robust disaster‑recovery plans.
In addition, ASG recently partnered with Red Hat to embed its DataShield appliance within OpenShift, signaling a strategic push into the container‑native ecosystem. Beheshti will likely take the helm of these partnership initiatives, ensuring that ASG’s storage solutions remain tightly integrated with industry‑leading platforms.
Reaction from the Community
Industry analysts from IDC and Gartner have praised ASG’s leadership move, citing Beheshti’s track record of successfully launching new storage technologies in highly competitive markets. “His experience at NetApp and IBM will be invaluable in bridging the gap between enterprise customers and emerging cloud‑native storage paradigms,” remarked Linda Torres, a senior analyst at Gartner.
On social media, LinkedIn users expressed excitement about the new appointment. Many industry professionals noted that Beheshti’s background in open‑source and SDS aligns with the future of data‑center architecture. A prominent storage engineer tweeted, “ASG is positioning itself well with Beheshti on board. Expect more agile, hybrid‑cloud ready solutions soon.”
What It Means for ASG Customers
For existing ASG customers, the leadership change signals a renewed focus on delivering value through innovation and customer service. Beheshti’s mandate to improve interoperability means that ASG will likely roll out more APIs and integration tools, allowing customers to connect their storage stack to a broader range of orchestration and analytics platforms.
Furthermore, with an emphasis on data‑protection, customers can anticipate enhancements to the DataShield appliance, such as accelerated snapshotting, intelligent deduplication, and more granular recovery options. These improvements will help organizations meet tighter compliance deadlines and reduce data‑loss risks.
Looking Ahead
ASG plans to host a virtual summit in Q3 2025, where Beheshti will outline the company’s roadmap for the next three years. The summit will cover topics such as the evolution of software‑defined storage, the integration of AI-driven data management, and the expansion of ASG’s partner ecosystem.
Meanwhile, Beheshti is expected to strengthen ties with key partners, including Microsoft Azure, AWS, and Google Cloud, to provide a seamless “storage‑as‑a‑service” experience that transcends traditional boundaries. His appointment is a clear signal that ASG is serious about staying ahead of the curve in a rapidly changing technology landscape.
Conclusion
Macky Beheshti’s appointment as Director of Enterprise Storage and Systems marks a strategic milestone for ASG Technologies. With a robust background in storage strategy, product innovation, and industry collaboration, Beheshti is poised to steer ASG’s enterprise storage portfolio into the next generation of hybrid‑cloud, software‑defined solutions. Customers and industry observers alike should watch closely as ASG executes on its renewed focus, promising enhanced performance, interoperability, and customer satisfaction in the years ahead.
Read the Full TV Technology Article at:
[ https://www.tvtechnology.com/news/asg-names-macky-beheshti-director-enterprise-storage-and-systems ]
