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Reggie Wilson Departs Kare 11, Joins KSTP in Surprise Move

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  Published in Media and Entertainment on Friday, January 2nd 2026 at 18:25 GMT by Patch

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Minneapolis Media Scene Shaken: Beloved Sports Director Reggie Wilson Out, Signs with KSTP After Shock Elimination

The Minneapolis media landscape experienced a significant shift this week as veteran sports director Reggie Wilson abruptly departed Kare 11 after his position was eliminated in a cost-cutting measure. Wilson, a fixture in the Twin Cities television scene for over two decades, has swiftly landed on his feet, signing with KSTP-5 to join their broadcast team. The situation highlights broader trends of media consolidation and downsizing impacting local news operations nationwide.

The initial announcement came as a surprise to many, especially given Wilson's long tenure at Kare 11 (formerly NBC affiliate). According to the Patch article, Kare 11’s parent company, Tegna, informed Wilson that his role was being eliminated as part of restructuring efforts aimed at reducing costs. Tegna has been under pressure from activist investors who are pushing for increased profitability and exploring potential sale options. This financial scrutiny often leads to difficult decisions regarding staffing and programming, particularly in local news departments which are increasingly viewed as expenses rather than core assets.

Wilson’s departure marks the end of a 23-year run at Kare 11. During that time, he covered countless significant sporting events for Minneapolis and Minnesota, from Vikings Super Bowl appearances to Timberwolves playoff runs and University of Minnesota Golden Gophers triumphs. He was known for his in-depth reporting, engaging interviews, and genuine enthusiasm for local sports, cultivating a loyal following among viewers. His on-air presence became synonymous with Twin Cities sports coverage, and the news of his departure resonated deeply within the community.

The Kare 11 statement released acknowledging Wilson’s exit emphasized their appreciation for his contributions while simultaneously citing “restructuring” as the reason for the move. This carefully worded phrasing is typical in these situations, attempting to soften the blow while minimizing potential negative publicity. However, many viewers expressed disappointment and frustration online, questioning Tegna's decision to let go of such a respected figure. Social media platforms were flooded with messages praising Wilson’s professionalism and expressing sadness at his absence from Kare 11.

The speed with which Wilson secured a new position underscores his value within the local broadcasting community. Within days of the announcement, KSTP-5 announced that Wilson would be joining their team as a sports anchor and reporter. This move is seen as a significant coup for KSTP, bolstering their sports coverage and potentially attracting viewers from Kare 11’s audience. KSTP's general manager, Sheryl Cole, expressed excitement about welcoming Wilson to the station, highlighting his experience and connection with local fans. She emphasized that Wilson will bring a fresh perspective and expertise to their broadcasts.

The Patch article also notes that Wilson's arrival at KSTP is part of a broader strategy for the station to enhance its sports programming. KSTP has been actively seeking ways to compete more effectively in the crowded Twin Cities media market, and adding a seasoned veteran like Wilson represents a significant investment in their future. While specific details about Wilson’s role and responsibilities at KSTP haven't been fully disclosed, it is anticipated he will be heavily involved in covering Vikings games, Timberwolves contests, and other major sporting events.

This situation isn't isolated to Minneapolis. The broader media industry has been grappling with significant challenges including declining advertising revenue, cord-cutting (the shift away from traditional cable subscriptions), and the rise of digital platforms. These factors have put immense pressure on local news stations to cut costs and streamline operations. As a result, numerous experienced journalists and broadcasters across the country have lost their jobs in recent years. The situation at Kare 11 serves as a stark reminder of these ongoing trends and the vulnerability of even established media institutions.

While Reggie Wilson’s departure from Kare 11 is undoubtedly a loss for that station and its viewers, his arrival at KSTP offers a fresh start and an opportunity to continue serving the Twin Cities sports community. His experience and popularity are sure to be valuable assets for KSTP as they strive to enhance their sports coverage and compete in the ever-evolving media landscape. The future will reveal how Wilson's presence impacts both stations, but one thing is certain: the Minneapolis television scene has undergone a notable change.

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