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Globecast Names Chris Pulis Group CTO, Expanding Tech Leadership

  //media-entertainment.news-articles.net/content/ .. s-pulis-group-cto-expanding-tech-leadership.html
  Published in Media and Entertainment on Wednesday, January 7th 2026 at 11:12 GMT by TV Technology

Globecast Elevates Chris Pulis to Group CTO: A Deep Dive into the Promotion and its Implications

Globecast, a global provider of media and content services, has promoted Chris Pulis to the position of Group Chief Technology Officer (CTO), effective immediately. This move, announced on TVTechnology.com, signals a strategic bolstering of the company's technological leadership as it navigates an evolving media landscape increasingly focused on IP-based workflows and cloud technologies. This article will summarize the details of the promotion, Pulis’ background, and the broader context of Globecast’s technological direction, incorporating information from linked resources within the original TVTechnology article.

Prior to this promotion, Pulis served as VP of Engineering & Technology at Globecast USA for over seven years. During his tenure, he oversaw significant advancements in the company’s North American operations, specifically in areas like contribution networks, managed media services, and cloud infrastructure. He's credited with driving the adoption of new technologies and improving operational efficiency – crucial aspects for a company heavily involved in broadcast contribution, distribution, and content management. Importantly, Pulis’ remit extended beyond simply implementing new tech; he focused on developing solutions tailored to the specific needs of Globecast’s diverse client base, which includes broadcasters, content owners, and event organizers.

The promotion to Group CTO signifies a much broader scope of responsibility. Pulis will now be accountable for the technological strategy across all of Globecast’s global operations. This includes overseeing research and development, driving innovation, and ensuring that the company remains at the forefront of technological advancements in media delivery. This is a pivotal role, as the media industry transitions away from traditional satellite and fiber infrastructure toward more flexible, scalable, and cost-effective IP-based solutions.

The article highlights Globecast's commitment to providing solutions covering the entire media workflow, from live event capture to playout and distribution. They've been aggressively expanding their cloud-based offerings, recognizing that cloud infrastructure provides the agility and scalability needed to meet the demands of modern content consumption. Pulis' experience in building and deploying such systems at Globecast USA positions him well to spearhead this global transition.

Further context, gleaned from Globecast’s own website ([ https://www.globecast.com/ ]), reveals the company’s core services include: contribution (getting content to Globecast), distribution (getting content from Globecast to audiences), and managed media services (handling the entire workflow). They cater to a wide array of content, from sports and news to entertainment and corporate events. The need for a unified, globally consistent technological strategy is therefore paramount. Different regions may have different infrastructure maturity and client needs, but underlying principles of efficient, reliable, and future-proof technology are universal.

A key driver behind the promotion appears to be the increasing complexity of modern media delivery. While traditional broadcast methods remain relevant, the rise of OTT (Over-The-Top) streaming, the demand for multi-platform delivery, and the need for personalization are creating significant technological challenges. Globecast is actively investing in solutions like its Managed OTT service, which allows clients to launch and manage their own direct-to-consumer streaming platforms. Pulis’ leadership will be instrumental in ensuring these services remain competitive and scalable.

The article also points to Globecast’s commitment to innovation in areas like 5G and low-latency streaming. 5G technology promises faster and more reliable connectivity, which is crucial for live event coverage and remote production. Low-latency streaming is essential for applications like interactive sports broadcasts and esports, where even slight delays can impact the viewer experience. Pulis will likely be responsible for exploring how these technologies can be integrated into Globecast’s existing offerings and used to create new revenue streams.

Finally, the promotion of Pulis also reflects a broader trend in the media technology industry: the increasing importance of software-defined workflows and virtualization. Traditional hardware-based infrastructure is being replaced by software-based solutions that can run on commodity hardware or in the cloud. This approach offers greater flexibility, scalability, and cost savings. Pulis’ background suggests a strong understanding of these principles, and he's likely to accelerate the adoption of software-defined technologies across Globecast’s operations.

In conclusion, the appointment of Chris Pulis as Group CTO is a strategic move by Globecast to solidify its position as a leading provider of media and content services. His experience in engineering, cloud technology, and managing complex projects, coupled with Globecast’s commitment to innovation and cloud adoption, positions the company well to navigate the evolving media landscape and deliver cutting-edge solutions to its global client base. The focus will undoubtedly be on streamlining workflows, enhancing scalability, and embracing the opportunities presented by new technologies like 5G and IP-based delivery.