N※N

Fox Launches "Creator Studios" to Partner with Digital Stars

  //media-entertainment.news-articles.net/content/ .. eator-studios-to-partner-with-digital-stars.html
  Published in Media and Entertainment on Wednesday, January 7th 2026 at 12:09 GMT by Variety

Fox Doubles Down on Creator Economy with "Creator Studios," Launching Partnerships with Gordon Ramsay, Rosanna Pansino & More

Fox Corporation is making a significant push into the creator economy with the launch of “Creator Studios,” a new venture designed to forge long-term, direct partnerships with leading digital content creators. Announced this week, the initiative aims to leverage Fox’s media infrastructure – including television, streaming (Tubi), and digital platforms – to amplify creators’ reach and unlock new revenue streams beyond traditional social media. The launch partnerships are headlined by culinary giants Gordon Ramsay and Rosanna Pansino, alongside lifestyle and comedy creator Brittany Broski, and gaming personality Ludwig Ahgren, signaling a broad-spectrum approach to content categories.

The core concept of Creator Studios isn’t simply licensing existing content or one-off appearances. Instead, Fox is positioning itself as an “accelerator” for creators, providing resources, production support, and distribution expertise to help them scale their businesses. This includes funding for new content creation, assistance with brand integrations, and access to Fox’s marketing and promotional muscle. Crucially, creators will retain ownership of their intellectual property and have significant creative control over their projects. This differs from many traditional media company approaches, which often involve acquiring creators or demanding full control.

A Shift in Strategy: Moving Beyond Traditional Media Gatekeepers

This move represents a strategic pivot for Fox, acknowledging the growing influence of independent creators and the evolving media landscape. For years, traditional entertainment companies relied on gatekeepers – networks, studios, and producers – to decide which content got made and distributed. Now, creators are bypassing these gatekeepers, building direct relationships with audiences on platforms like YouTube, TikTok, and Instagram. Creator Studios is Fox's attempt to integrate with that system, rather than compete against it.

“We’re not looking to bring creators into Fox,” explains Rob Ascher, Fox Entertainment’s EVP of Digital Content and Strategy, in the Variety article. “We’re looking to build alongside them.” This is a key distinction. The intention is to provide infrastructure and resources around the creator’s existing brand and audience, rather than fundamentally altering their content or platform strategy. Ascher emphasizes that the goal is “mutually beneficial growth,” where both Fox and the creator benefit from the partnership.

The Creator Line-Up and What It Means for Fox

The initial creator partners are a carefully chosen mix, reflecting Fox’s aim for diverse content categories:

• Gordon Ramsay: Perhaps the most recognizable name on the list, Ramsay’s partnership extends beyond his existing Fox television presence. Creator Studios will support the expansion of his digital content, specifically focusing on short-form culinary content tailored for platforms like TikTok and YouTube. Ramsay already boasts a massive social media following (over 75 million across platforms) and his brand is incredibly strong. This collaboration will likely involve developing new, digitally-native formats and expanding his digital food empire. He currently has a significant YouTube presence with videos reaching millions of views – a prime area for expansion with Fox's resources.

• Rosanna Pansino: Known for her “Nerdy Nummies” baking show, Pansino caters to a dedicated audience interested in pop culture-themed desserts. This partnership will focus on expanding her content beyond YouTube and into new formats, potentially including merchandise, live events, and collaborations with other creators. Pansino represents a strong brand affinity and a built-in, engaged community, making her a valuable asset for Fox.

• Brittany Broski: A comedic influencer who rose to fame through viral TikTok videos, Broski is known for her relatable and often self-deprecating humor. Creator Studios will help Broski develop scripted and unscripted content, moving beyond short-form video and exploring opportunities in longer-form series and specials. This represents a bet on emerging talent and the potential to turn viral fame into a sustainable career.

• Ludwig Ahgren: A popular Twitch streamer and YouTube personality known for his gaming content and innovative live streams, Ahgren will work with Creator Studios to develop new content formats and expand his reach beyond the gaming community. This move highlights Fox’s interest in the rapidly growing gaming and esports space. He's known for ambitious, large-scale events like "Mogul Money Live," indicating a capacity for large-scale production that Fox can support.

Why This Matters: The Future of Content Creation

The launch of Creator Studios is indicative of a broader trend in the media industry. Companies are realizing that creators are not just content providers, but brands in themselves, with loyal audiences and significant cultural influence. Many media conglomerates are now attempting to replicate this model, forming creator-focused divisions or acquisition strategies.

However, the success of Creator Studios will depend on Fox’s ability to genuinely empower creators and avoid the pitfalls of imposing traditional media structures. The emphasis on creator ownership and creative control is a positive sign, but the true test will be whether Fox can provide resources and support without stifling the unique voice and authenticity that made these creators successful in the first place. If successful, Creator Studios could redefine the relationship between traditional media companies and the burgeoning creator economy, paving the way for a more collaborative and mutually beneficial future.