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Los Angeles Partners with Telemundo 52 for 2026 World Cup

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  Published in Media and Entertainment on Saturday, January 17th 2026 at 17:48 GMT by NBC Los Angeles

Los Angeles, CA - January 17th, 2026 - As the excitement builds for the 2026 FIFA World Cup, Los Angeles is ramping up its preparations, and a key partnership has been announced to ensure the city's vibrant Hispanic community is fully engaged. Telemundo 52, the leading Spanish-language television station serving Southern California, has been officially designated the Official Media Partner of the Los Angeles Sports Entertainment Commission (LASEC) in a move that promises extensive coverage and community engagement leading up to the global tournament.

The 2026 FIFA World Cup, a joint venture hosted by the United States, Mexico, and Canada, represents a monumental event for Los Angeles. The city is poised to be a focal point, and LASEC plays a crucial role in coordinating the myriad of activities and initiatives designed to showcase Los Angeles on the world stage and to celebrate the diverse cultural landscape of the region. This partnership with Telemundo 52 is seen as a vital component in maximizing the impact of these efforts.

More Than Just Broadcast: A Collaborative Effort

The announcement goes beyond simple advertising or promotional spots. The collaboration aims for a multifaceted approach that incorporates a wide range of World Cup-related content into Telemundo 52's programming and online platforms. Viewers can anticipate comprehensive coverage of pre-tournament events, including concerts, festivals, and community engagement programs specifically designed to generate excitement and build anticipation for the games. This will encompass not just the sporting element, but also the cultural festivities associated with the World Cup, highlighting the unique contributions of Los Angeles' vibrant Hispanic and Latinx communities.

Keith Bruce, President of LASEC, emphasized the importance of Telemundo 52's involvement. "We are incredibly excited to partner with Telemundo 52 as we gear up for the 2026 FIFA World Cup," Bruce stated. "Their reach and commitment to the Los Angeles community will be invaluable in helping us create a truly unforgettable experience for everyone." The partnership directly addresses the need to reach and engage a significant portion of the Los Angeles population who primarily consume media in Spanish.

Telemundo 52: A Powerful Voice in Southern California

Telemundo 52 is a cornerstone of the Southern California media landscape, serving as a vital link to news, information, and entertainment for the region's Spanish-speaking residents. As part of the NBCUniversal family, Telemundo 52 benefits from extensive resources and a commitment to quality programming. The station's robust online presence and active social media engagement further amplify its reach and influence. This connection to a global media conglomerate, combined with its local focus, makes it an ideal partner for LASEC.

Looking Ahead: Building Anticipation and Community Pride

In the coming months and years leading up to the 2026 World Cup, Telemundo 52 and LASEC will be working closely together to develop and execute a series of programs and initiatives. This will include public service announcements promoting local events, behind-the-scenes looks at stadium preparations, and features highlighting the stories of athletes, fans, and community leaders involved in the World Cup effort. Expect to see special segments dedicated to the history of soccer in Los Angeles and the significance of this global event for the city's identity. The partnership signifies a broader effort to use the World Cup as a platform for celebrating diversity, promoting civic engagement, and fostering a sense of community pride in Los Angeles.

The 2026 FIFA World Cup represents a unique opportunity for Los Angeles to showcase its energy, innovation, and cultural richness to a global audience. With Telemundo 52 at its side, LASEC is confident that the city will be ready to welcome the world and deliver an unforgettable experience for all.