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New Zealand Launches 'PlayKiwi' YouTube Channel for Kids

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  Published in Media and Entertainment on Thursday, January 22nd 2026 at 19:55 GMT by Stuff.co.nz
      Locale: NEW ZEALAND

Friday, January 23rd, 2026 - A fresh wave of New Zealand-made content is now available to young Kiwi audiences thanks to the launch of 'PlayKiwi,' a dedicated YouTube channel designed to showcase local children's programming. This initiative aims to counteract the dominance of foreign content on the platform and provide a space where New Zealand children can connect with stories and creators from their own country.

For years, New Zealand's children have been navigating the vast landscape of YouTube, often finding themselves overwhelmed by content produced internationally. While exposure to diverse perspectives can be valuable, the lack of readily accessible, locally-produced content has been a growing concern. Recognizing this issue, NZ On Air, YouTube, and a coalition of New Zealand production companies have partnered to create PlayKiwi - a curated channel committed to delivering engaging and culturally relevant entertainment for Kiwi kids.

"The current online environment often leaves our children scrolling through content originating from overseas," explains Cameron Mackintosh, Chief Executive of NZ On Air. "PlayKiwi offers a vital alternative - a dedicated space where they can discover and enjoy content crafted by New Zealanders, for New Zealanders. It's more than just entertainment; it's about empowering our creative sector to tell authentic New Zealand stories and providing our children with a sense of belonging and connection through media."

The channel boasts a diverse range of programming, encompassing both live-action and animated series. Educational content and musical productions are also featured, ensuring a broad appeal for young viewers. The emphasis remains firmly on content created by New Zealanders, reflecting New Zealand culture and experiences. This includes stories that celebrate Maori language and culture, showcase New Zealand's unique landscapes, and feature characters that resonate with Kiwi children's lives.

NZ On Air's significant investment of $5 million over three years underscores the importance of this initiative. This funding is specifically allocated to support the creation of new shows, fostering growth and innovation within the New Zealand children's content production industry. This financial backing allows production companies to take creative risks, invest in quality production values, and employ local talent, creating a sustainable ecosystem for Kiwi kids' content.

This move isn't just about providing entertainment; it's about nurturing a sense of national identity and pride among New Zealand children. By seeing themselves reflected in the stories they consume, young viewers can develop a stronger connection to their heritage and culture. Furthermore, it offers a crucial opportunity for New Zealand producers and animators to gain visibility and build audiences, potentially leading to greater export opportunities in the future.

The launch of PlayKiwi is being viewed as a pivotal moment for the New Zealand media landscape. It addresses a previously unmet need, providing a targeted platform for local talent and a curated experience for young audiences. Early indications suggest strong viewership, with a growing subscriber base eagerly awaiting new content additions. The success of PlayKiwi demonstrates a clear appetite for locally produced children's content, and the ongoing collaboration between NZ On Air, YouTube, and production companies signals a long-term commitment to supporting the New Zealand creative sector.

To explore the newly launched channel and discover the growing library of New Zealand children's content, visit [ https://www.youtube.com/@PlayKiwi ]. Future content promises to build on this strong start, offering an ever-expanding range of engaging and culturally enriching entertainment for Kiwi kids.

This initiative represents a significant shift in how New Zealand children engage with online content, promoting local talent and fostering a stronger sense of national identity.