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NAB Appoints Carrie Healey as VP of Communications

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  Published in Media and Entertainment on Tuesday, April 7th 2026 at 17:30 GMT by TV Technology
      Locale: UNITED STATES

WASHINGTON, D.C. - April 7, 2026 - The National Association of Broadcasters (NAB) today announced the appointment of Carrie Healey as Vice President of Communications, a move industry analysts see as a significant step towards bolstering the organization's public image and navigating the rapidly evolving media landscape. Healey officially assumes her role today, April 7th, and will be responsible for steering all internal and external communications strategies for the NAB.

NAB President and CEO Curtis Dubose lauded Healey's appointment, stating, "Carrie's extensive experience in communications, public relations and government affairs makes her a valuable addition to our team. We are confident that she will play a key role in advancing NAB's mission to advocate for America's broadcasters." This statement hints at a potential pivot in NAB's communication approach, moving beyond traditional lobbying efforts to a more proactive and comprehensive public relations strategy.

Healey's arrival comes at a pivotal time for the broadcasting industry. The sector faces ongoing challenges from the rise of streaming services, changes in consumer media habits, and increasing regulatory scrutiny surrounding issues like net neutrality and spectrum allocation. Broadcasters are currently engaged in a complex dance between embracing digital transformation and defending the value of over-the-air broadcasting.

In her new role, Healey will lead NAB's communications efforts encompassing media relations, digital communications - including social media and content marketing - and crisis management. She will report directly to the chief communications officer, working closely with other departments to ensure a unified and consistent message. The emphasis on digital communications suggests the NAB recognizes the necessity to meet audiences where they are - online - and proactively shape the narrative surrounding broadcasting.

A Veteran Communicator with a Diverse Background

Healey brings a wealth of experience to the NAB. Prior to joining the organization, she served as Vice President of Communications and Public Relations at the Internet Society, a global non-profit organization focused on the open development, evolution, and use of the internet. Her tenure at the Internet Society provided her with a unique perspective on the digital realm, a crucial asset as the NAB seeks to integrate traditional broadcasting with new technologies. This background is particularly relevant given the ongoing debate about the role of the internet in content distribution and the challenges it presents to traditional broadcast models.

Before the Internet Society, Healey honed her skills at the U.S. Chamber of Commerce Foundation, where she spearheaded communications and marketing initiatives for its corporate social responsibility programs. This experience demonstrates her ability to craft compelling narratives that resonate with diverse stakeholders, including the public, policymakers, and the business community. Her work with corporate social responsibility suggests an understanding of the importance of demonstrating value to society, a critical element for an industry seeking to maintain relevance in a rapidly changing world.

Healey holds a Bachelor's degree in Communications from Boston University, providing her with a solid foundation in media theory and practice.

Implications for the Broadcasting Industry

Industry observers believe Healey's appointment signals a clear intention by the NAB to enhance its communications strategy, with a focus on proactively addressing the challenges and opportunities facing broadcasters. Expect to see a greater emphasis on highlighting the local impact of broadcasting - news, weather, emergency alerts - and the industry's commitment to innovation.

One area where Healey's expertise will be particularly valuable is in crisis communications. The broadcasting industry is often subject to public scrutiny and can face challenges related to content regulation, ownership issues, and technical disruptions. A skilled crisis communicator can help mitigate reputational damage and maintain public trust.

Furthermore, Healey's digital communications experience will be instrumental in expanding the NAB's reach and engagement with younger audiences. This could involve leveraging social media platforms, creating engaging video content, and developing interactive online experiences. Successfully reaching these demographics is crucial for the long-term sustainability of the broadcasting industry. The NAB may also focus on demonstrating how broadcasters are adapting to and embracing new technologies like ATSC 3.0, the next-generation broadcast standard.

Finally, Healey's experience in government affairs will prove essential in advocating for policies that support the broadcasting industry. This includes lobbying for favorable regulations, securing funding for public broadcasting, and promoting the value of local journalism.