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Focus: Seeing low-income consumers squeezed, retailers target $10 and under gifts

^{Published on 2024-12-19 06:24:22 - Reuters}
 

• Retailers including Target and Walmart are stocking shelves with more toys and gifts such as Barbies that cost less than $10 this holiday season, a strategy aimed at attracting cash-strapped shoppers.

The article from Reuters discusses how retailers like Target are focusing on offering gifts under $10 for the 2023 holiday season, in response to economic pressures on low-income consumers. Amidst rising costs and inflation, shoppers are increasingly budget-conscious, leading retailers to adjust their strategies. Target has introduced a "10 Under $10" gift guide to cater to this demographic, aiming to provide affordable options during the holiday shopping period. This move reflects broader trends where even big-box retailers are compelled to offer more value-driven products to maintain sales volumes as consumers cut back on discretionary spending. The article also touches on the broader economic context, noting that despite some relief in inflation rates, the persistent high cost of living continues to strain household budgets, influencing retail strategies across the board.

Read the Full Reuters Article at:
[ https://www.reuters.com/business/retail-consumer/seeing-low-income-consumers-squeezed-retailers-target-10-under-gifts-2024-12-19/ ]

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