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FIR registered against firm for violating digital hoarding rules

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Mumbai police filed FIRs against Signpost, Mantray Media, and BNH Traders for illegal bright hoardings distracting drivers on the Western Express Highway.
The article from MSN discusses a legal action taken against a company in Mumbai for violating digital hoarding regulations. The Mumbai Police have registered an FIR against M/s Brand Concepts Advertising Pvt Ltd for installing oversized digital hoardings that exceed the permissible size limits set by the Brihanmumbai Municipal Corporation (BMC). These hoardings, located in the Ghatkopar area, were found to be 40x40 feet, significantly larger than the allowed 40x10 feet. This violation came to light following a tragic incident where a hoarding collapsed, leading to 17 deaths. The FIR was lodged under various sections of the Indian Penal Code, including negligence and disobedience to orders by a public servant. The BMC has also issued a notice to the company to remove these illegal structures, highlighting the ongoing issue of regulatory compliance in advertising practices in the city.

Read the Full MSN Article at:
[ https://www.msn.com/en-in/money/technology/fir-registered-against-firm-for-violating-digital-hoarding-rules/ar-AA1xCEMt ]