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Wed, January 29, 2025
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Exclusive: Netflix expands toy business with 'Stranger Things' licensing deal

Exclusive: Netflix expands toy business with 'Stranger Things' licensing deal


Published on 2025-01-29 11:24:09 - Reuters
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  • Netflix is expanding its presence in the toy business, striking its first master licensing deal with the company behind the popular Squishmallows plush toys to develop a product line inspired by its hit science-fiction series "Stranger Things.

Netflix is expanding its merchandise business by licensing its popular series "Stranger Things" to toy maker Playmates Toys for a new line of action figures and playsets. This deal, announced on January 29, 2025, aims to capitalize on the show's global popularity by introducing toys that reflect the show's 1980s setting and supernatural themes. The toys will include characters like Eleven, Mike, and the Demogorgon, designed to appeal to both collectors and children. This move is part of Netflix's broader strategy to diversify its revenue streams beyond streaming, tapping into the lucrative toy market to enhance its brand presence and engage fans in new ways.

Read the Full Reuters Article at:
[ https://www.reuters.com/business/media-telecom/netflix-expands-toy-business-with-stranger-things-licensing-deal-2025-01-29/ ]
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