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A $1bn fund will boost the influencer economy. But some creators disagree

The article from LiveMint discusses the Indian government's initiative to launch a $1 billion fund aimed at supporting social media influencers and content creators, as announced by Union Minister Ashwini Vaishnaw. This fund is part of a broader strategy to bolster the creator economy, recognizing the significant role influencers play in shaping public opinion and driving economic activity. The announcement was made during a conversation with popular YouTuber Ranveer Allahbadia, highlighting the government's intent to engage with digital creators. The fund will not only help in nurturing talent but also in promoting political creators, aiming to leverage their reach for various governmental campaigns and initiatives. This move is seen as an effort to tap into the burgeoning digital content market, which has seen exponential growth, especially with the rise of platforms like YouTube, Instagram, and others where creators can directly influence millions.

Read the Full Mint Article at:
[ https://www.livemint.com/industry/1bn-fund-social-media-influencers-creator-economy-ashwini-vaishnaw-ranveer-allahbadia-political-creators-11742110964477.html ]