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'Abuse her' Marvel game ad slammed for breaching ad standards

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The article from Mumbrella discusses the backlash against a Marvel game advertisement featuring She-Hulk, which was criticized for potentially encouraging abusive behavior towards women. The ad, which aired in Australia, depicted a scenario where a man, after losing to his girlfriend in the game, humorously considers using a Hulk-like transformation to win. This led to over 200 complaints to Ad Standards, Australia's advertising self-regulatory body, for promoting violence against women. The ad was eventually pulled by Marvel and Disney following the complaints. Ad Standards reviewed the ad and found it in breach of the code for portraying violence, particularly noting the context of domestic violence issues in Australia. The decision highlighted concerns about the ad's impact on community standards and its potential to normalize abusive behavior.

Read the Full Mumbrella Article at:
[ https://mumbrella.com.au/abuse-her-marvel-game-ad-slammed-for-breaching-ad-standards-868526 ]