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IPL 2025: Inside Dream11's strategy to create lasting fan connections

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Dream11 CMO Vikrant Mudaliar shares insights on the fantasy sports platform's star-studded IPL campaign, focus on sharper messaging and need to spark conversations
The article from Exchange4Media discusses Dream11's strategy for IPL 2025, focusing on creating lasting fan connections through innovative marketing and engagement tactics. Dream11, a fantasy sports platform, aims to deepen its relationship with cricket fans by leveraging the IPL's massive viewership. Key strategies include personalized fan experiences, interactive campaigns, and leveraging data analytics to tailor content and promotions. The company plans to use social media, influencer partnerships, and on-ground activations to enhance fan interaction. Additionally, Dream11 is investing in technology to provide real-time updates and engaging user interfaces, ensuring fans remain connected and entertained throughout the IPL season. The overarching goal is to transform casual viewers into dedicated Dream11 users by fostering a sense of community and belonging among cricket enthusiasts.

Read the Full exchange4media Article at:
[ https://www.exchange4media.com/ipl-2025-news/ipl-2025-inside-dream11s-strategy-to-create-lasting-fan-connections-142004.html ]