• Mon, March 24, 2025

by: exchange4media

'The shift between pay and connected TV is the one to watch out for'

At the Pitch CMO Summit Mumbai 2025, marketers discussed how TV how enables deep storytelling and consistently delivers strong results in today's multi-platform world

by: Mint

Alleged rape, child abduction: Rippling founder Prasanna Sankar shares 'heartbreaking' legal disputes with wife

Prasanna Sankar, co-founder of Rippling, is on the run from Tamil Nadu police amid a domestic dispute with serious allegations. He claims his wife retaliated after a settlement disagreement, leading to child custody battles and alleged police harassment.

by: Firstpost

Sushant Singh Rajput's Case: Dia Mirza, Pooja Bhatt demand apology after Rhea Chakraborty's witch-hunt

Dia wrote, "Who in the media will have the grace to put out a written apology to Rhea Chakraborty and her family? You went on a witch hunt."

by: Moneycontrol

Bigg Boss Kannada contestants Rajat Kishan and Vinay Gowda booked for flashing weapon in Instagram reels

Two former Bigg Boss Kannada contestants, Rajat Kishan and Vinay Gowda, are facing legal trouble after a police case was filed against them. They were seen holding a weapon in a video shared on social media,

by: cnbctv18

Salman Khan's Sikandar trailer out: 'Mind-blowing, speechless, madness' say netizens

Sikandar trailer went viral on social media within minutes of its release and fans couldn't stop lauding Khan for his action-packed fierce return.

by: legit

Legit.ng's Editor-in-Chief Rahaman Abiola Named 2025 Free Trade Fellow by Ominira Initiative

Rahaman's selection as a Free Trade Fellow aligns perfectly with our commitment to factual reporting, insightful analysis, and fostering economic conversations.

by: Deadline

Max Orders Season 2 Of Polish Breakout 'The Eastern Gate' & Outlines Slate Ambitions: "We Always Look For The Zeitgeist"

Max will open 'The Eastern Gate' again. The Warner Bros. Discovery streamer will get a Season 2 of the drama, which stars Lena Góra and Karol Pocheć.

by: Oneindia

From Childhood Friends To Separate Paths: GV Prakash-Saindhavi File For Divorce In Chennai Court

Popular Tamil music composer and actor GV Prakash Kumar and playback singer Saindhavi have officially initiated divorce proceedings. They filed for mutual divorce at the Chennai Family Welfare Court on Monday. They were childhood friends who took their friendship to the next level in 2013 by tying the knot. They have a daughter named Anvi.

by: MensXP

'Any One Who Trolls Kannappa Movie, Lord Shiva Will...' Makers Warning Leaves Fans in Splits

Telugu actor and producer Vishnu Manchu's new film Kannappa has found itself at the receiving end of trolling after a statement from one of its cast members went viral on social media. It so happened that at the recent promotional event of the film,

by: UPI

Google Doodle celebrates cherry blossom season

March 24 (UPI) -- Google is celebrating spring's iconic cherry blossoms with a new Doodle. The animated image shows icy branches thaw, bud and bloom before the white and pink petals are blown away. Google's letters are looped around the branches, with a blue sky in the background.

by: briefly

Photo of Reason and Girlfriend Gigi Lamayne Sparks Negative Reactions Online: "It Will End in Tears"

South African couple Reason AKA Sizwe Alakine and Gigi Lamayne were photographed together at a club. Social media users had mixed reactions to the photo.

by: Metro

Pete Wicks and Sam Thompson enjoy boozy night out after relationship dramas

The reality TV stars, who host podcast Staying Relevant together, were seen partying the night away at London's Savoy Hotel alongside the likes of Girl Aloud stars Kimberley Walsh and Nicola Roberts as well as Marvin's JLS bandmate Aston Merrygold.

by: fightful

Endeavor Announces Completion of Acquisition by Silver Lake, TKO Valued At $25 Billion

BEVERLY HILLS, Calif. & MENLO PARK, Calif.-- (BUSINESS WIRE)--Endeavor Group Holdings, Inc. ("Endeavor" or the "Company"), a global sports and entertainment company, today announced the completion of its acquisition by Silver Lake, the global leader in technology investing, in partnership with the Endeavor management team and additional investors.

by: EVOKE

Confused by the sinister emojis on the hit Netflix series Adolescence...we have their meaning

Since the Netflix drama Adolescence dropped, it has been on everyone's lips and has given many people an insight into the damaging effects that the internet and social media can have on children. Without giving any spoilers away,

by: Parade

'Little People, Big World's Tori Roloff Gives Fans 'Chills' With 'Beautiful Moments' of Family

Little People, Big World star Tori Roloff often shares personal updates on social media—but her latest video featuring "beautiful moments" with her husband and kid had fans grabbing tissues. On March 23,

by: TechRadar

Indiana Jones and the Great Circle finally gets PS5 release date and I can't wait to don the fedora and crack the whip

Shared in a post across its social media profiles, the publisher of the game has revealed the much-anticipated PS5 release date with a video featuring a look at the upcoming box art, and presented by Troy Baker in discussion with familiar face Nolan North.

by: CNN

Selena Gomez and Benny Blanco's partnership is like a love song, baby

Blanco, the producer of some of the music industry's biggest hits, has a new project out with his lady love, Selena Gomez. Their first joint album, "I Said I Love You First," was released last week and the engaged couple has been making the media rounds - much to the delight of many.

by: Newsweek

Adam Scott Teases 'Deeply Offensive' Voicemail From Kristen Bell and Dax Shepard

When Severance dropped its Season 2 finale on Friday, March 21, most fans freaked out on social media. Kristen Bell and Dax Shepard? They took their complaints straight to Adam Scott's voicemail.

by: IOL

Big Brother Mzansi: Uyanda Hlangabezo sets sights on media stardom while cherishing his teaching roots

Meet Uyanda, Big Brother Mzansi Season 5's charismatic runner-up. This article explores his journey, challenges, and future plans, offering an exclusive look into his life beyond the Big Brother house.

by: bolavip

March Madness 2025 mascots: Discover which animal rules the men's tournament

by: HuffPost

Tiger Woods Mocked For Absurd Request After Announcing He's Dating Don Jr.'s Ex

Considering the golf legend has about 6.4 million followers on X, people were amused that he asked for "privacy."

by: TheWrap

'No Other Land' Co-Director Hamdan Ballal Attacked and Detained in West Bank, Yuval Abraham Says: 'No Sign of Him Since'

"While wounded and bleeding, soldiers entered the ambulance he had called and arrested him," Abraham wrote on X

by: pinkvilla

Delulu Express on OTT: When and where to watch Zakir Khan's upcoming stand-up special

Ace comedian Zakir Khan is all set to return with a new stand-up special titled Delulu Express. Read on to know when and where can you stream the show on OTT.

by: BBC

The mayor, the scam and the spy accusations: The rise and fall of Alice Guo

Alice Guo, a small-town mayor in the Philippines, has been accused of being a scam boss and even a Chinese spy, after a scam compound was uncovered in her town.

by: Mumbrella

Sports marketing veteran joins Wasserman's local push

Global sports, music, and entertainment company Wasserman has appointed sports marketing veteran Peter Jarmain as vice president, leading its live event and experiential division.While the company has working in Australia and New Zealand since 2006,

by: AOL

Former Yankees Outfielder Brett Gardner's Family Guide: Wife Jessica, Late Son Miller and More

Off the field, former New York Yankees outfielder Brett Gardner is a family man. The retired athlete and his wife, Jessica Clendenin, have welcomed two sons, Miller and Hunter, during their marriage Tragedy struck for the family in March 2025 when Gardner and Clendenin announced the sudden death of their youngest child.

by: Yahoo

Tiger Woods confirms Vanessa Trump relationship in social media post

Woods expressed his excitement at 'our journey through life together' in a social media post Sunday night confirming his relationship with Vanessa Trump.

by: ZAPZEE

'Revelations' Review: Ryu Jun Yeol Outperforms As Murderous Pastor in Netflix Crime Thriller

Netflix has continued to reign supreme in producing quality Korean movies and K-Dramas as of late. With stellar casts, captivating untold stories, plus a combination of powerful directors and writers,

by: Washingtonian

26 Things to Do in the DC Area This Week and Weekend

DC! Close out March with a pink fireworks show at the Wharf's Bloomaroo. Or, raise your baseball cap in the air with fellow Nationals fans at Saturday's season opener. Best Things to Do This Week and Weekend March 24-30 RelatedMarch Culture Guide: 31 Things to Do in the DC Area Want More Things to Do?

by: TheWrap

'The White Lotus' Episode 6 Hits Series High With 4.2 Million Viewers Across HBO, Max

As "The White Lotus" Season 3 ramps up the drama, more viewers are tagging along, with Episode 6 hitting a series viewership high.

by: AOL

Donald Trump calls George Clooney a 'second-rate movie star' and 'failed political pundit' after the actor defends free press

"We're seeing this idea of using government to scare or fine or use corporations to make journalists smaller," the actor, who plays pioneering journalist Edward R. Murrow on Broadway, said on "60 Minutes.

by: pinkvilla

Kim Soo Hyun's agency sues Garosero for broadcasting butt n*ked photo again; denies actor is linked to Nth Room Case

GOLDMEDALIST takes firm legal action against Garosero Research Institute for reposting explicit images of Kim Soo Hyun and spreading baseless criminal accusations. Read on for more details!

by: IOL

WATCH: Kelis shares breathtaking adventures in Cape Town, inspiring a new narrative of Africa

Kelis takes fans and followers on a visual journey through Cape Town's stunning landscapes and shares her insights on the beauty and diversity of Africa, challenging stereotypes and inspiring wanderlust in her followers.

by: briefly

Big Zulu posts picture with former President Jacob Zuma, fans react: "The best president in history"

Big Zulu could not hide his excitement after meeting former President Jacob Zuma. The star shared a picture they took together. Fans loved seeing the two together.

by: UPI

Jojo Siwa to kick off North American concert tour July 10

March 24 (UPI) -- Pop singer and dancer Jojo Siwa has announced plans for a North American concert tour this summer. The 21-year-old entertainer is to kick off her 22-city series of shows July 11 in Houston.

by: BBC

Glamping site 'a field of nightmares', residents say

A County Antrim glamping site is under investigation by a local council following allegations it has breached planning control.

by: UPI

Bill Burr, Adam Sandler, Tracey Morgan honor Conan O'Brien at Kennedy Center tribute

Talk-show host, writer and podcaster Conan O'Brien received the Mark Twain Prize for American Humor Sunday at the Kennedy Center in Washington, D.C.

by: TheWrap

'No Other Land' Co-Director Hamdan Ballal 'Lynched' and Detained in West Bank, Yuval Abraham Says: 'No Sign of Him Since'

"While wounded and bleeding, soldiers entered the ambulance he had called and arrested him," Abraham wrote on X

by: pinkvilla

Thalapathy Vijay meets and congratulates team of Pradeep Ranganathan-led Dragon; director says 'circle got completed'

Thalapathy Vijay meets the team of Pradeep Ranganathan starrer Dragon, wishing them for the coming-of-age comedy-drama and its success.

by: TheWrap

Why 'Severance' Speaks to the Current Moment of Distrust of Corporations and Technology

But with its dystopian 10-minutes-in-the-future view of a big, faceless corporation using cutting-edge technology to control its employees, it's a timelier, more relevant and oddly unsettling one in its second-season return.

by: pinkvilla

Will When Life Gives You Tangerines have sad ending? IU and Park Bo Gum starrer hints at heartbreaking tragedy

When Life Gives You Tangerines nears its emotional finale, with teasers hinting at heartbreak. Will Ae Sun face another devastating loss, or is there hope for a bittersweet ending? Read more!

by: TheWrap

High Anxiety: Hollywood Pushes Back as AI Leaders Lobby Trump

Joseph Gordon-Levitt wants to make one thing clear: he isn't against artificial intelligence. "Not even a little bit," the actor told TheWrap. "I've been outspoken in the last couple years about some of my concerns,

by: TheWrap

Endeavor Goes Private as $25 Billion Silver Lake Transaction Closes, Mark Shapiro Leads Renamed WME Group

Endeavor is now a private company as the $25 billion acquisition by Silver Lake was completed on Monday, marked by a significant change in leadership at the company. As TheWrap exclusively reported last week,

by: TheWrap

AI + Trump Amps Up a New Wave of Fear in Hollywood, Media

OpenAI and Google pleading for "fair use" copyright relief is another inflection point of angst for journalists and creators The post AI + Trump Amps Up a New Wave of Fear in Hollywood, Media appeared first on TheWrap.
  • Tue, March 25, 2025

by: BBC

BBC announces new drama The Cage, starring Sheridan Smith and Michael Socha

The Cage is a high-stakes, high energy crime story set within the world of a Liverpool Casino with two unforgettable characters at its heart - coming to BBC One and BBC iPlayer

by: onmanorama

'Officer on Duty' promotes violence, should be restricted on OTT, says Dr C J John

According to Dr John, 'Officer on Duty' is an anti-social film that weaves highly unrealistic revenge and crime narratives into an equally.Dr C J John, officer on duty, Dr C J John slams officer movie,

by: BBC

BBC releases first look at new darkly comic drama Just Act Normal

Kaydrah Walker-Wilkie (Tanika) and Akins Subair (Tionne) lead the cast and appear alongside Sam Buchanan (Dr Feelgood) and Romola Garai (Ms. Jenkins) as well as Ivanno Jeremiah (Leo), Jamelia (Fake Ja

by: Moneycontrol

From Kunal Kamra to Ranveer Allahbadia: Stand-Up comics and their controversial moments

Kunal Kamra's latest video targeting Maharashtra Deputy CM Eknath Shinde has added to his long history of controversial comments and run-ins with political leaders.

'The shift between pay and connected TV is the one to watch out for'

At the Pitch CMO Summit Mumbai 2025, marketers discussed how TV how enables deep storytelling and consistently delivers strong results in today's multi-platform world
The article from Exchange4Media discusses the evolving landscape of television viewing in India, highlighting the significant shift from traditional Pay TV to Connected TV (CTV). It notes that while Pay TV still holds a substantial market share, the growth of CTV is becoming increasingly notable, especially with the rise in digital content consumption. The piece mentions insights from industry experts like Ankit Chopra from ZEE5, who points out that CTV offers a more personalized and interactive viewing experience, potentially disrupting the traditional TV market. The article also touches on the challenges such as the need for better internet infrastructure and the adaptation of content for CTV platforms. Furthermore, it discusses how advertisers are beginning to recognize the potential of CTV for targeted advertising, which could lead to a reallocation of advertising budgets from traditional TV to digital platforms. The shift is seen as an opportunity for content creators and marketers to innovate and capture new audiences.

Read the Full exchange4media Article at:
https://www.exchange4media.com/marketing-news/the-shift-between-pay-and-connected-tv-is-the-one-to-watch-out-for-142017.html