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Why Creators Are Making More Money Off Social Media Than On It

In the article "Why Creators Are Making More Money Off Social Media Than On It" by Kristen Bousquet, published on Forbes on April 20, 2025, the author explores how content creators are increasingly generating more revenue from external platforms and ventures rather than directly from social media platforms themselves. The piece highlights that while social media remains crucial for building an audience and brand visibility, the actual monetization often occurs through avenues such as sponsored content, merchandise sales, affiliate marketing, and personal websites. Bousquet discusses how creators are leveraging their social media presence to drive traffic to these external sources, where they can retain more control over their earnings and content. The article also touches on the challenges creators face with platform algorithms and monetization policies, which further incentivizes them to seek alternative income streams.

Read the Full Forbes Article at:
[ https://www.forbes.com/sites/kristenbousquet/2025/04/20/why-creators-are-making-more-money-off-social-media-than-on-it/ ]