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'Sinners' becomes 'absolute phenomenon' at the box office with $45M second weekend haul

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That's only down a minuscule 6% from its Easter holiday launch.
The article from Fortune discusses the surprising success of the film "Sinners" at the U.S. box office, where it grossed over $20 million in its opening weekend, outperforming expectations and beating out several high-profile releases. Directed by a relatively unknown filmmaker, "Sinners" is a low-budget thriller that has resonated with audiences due to its compelling narrative and strong word-of-mouth. The film's success is attributed to its effective marketing campaign, which utilized social media and targeted younger demographics, as well as its release strategy that capitalized on the lack of major competing films during its opening weekend. This unexpected triumph highlights the potential for indie films to make a significant impact at the box office when they connect with viewers.

Read the Full Fortune Article at:
[ https://fortune.com/article/sinners-us-box-office/ ]