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How Business Leaders Are Creating Their Own Press Through Owned Media
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How Business Leaders Are Creating Their Own Press Through Owned Media

How Business Leaders Are Creating Their Own Press Through Owned Media For as long as we can remember, getting press meant mass pitching your story to publications, hop...
In the Forbes article titled "How Business Leaders Are Creating Their Own Press Through Owned Media" by Maha Abouelenein, published on April 10, 2025, the author discusses how business leaders are increasingly turning to owned media platforms to control their narratives and engage directly with their audiences. The article highlights the shift from traditional media reliance to creating content on platforms like company blogs, podcasts, and social media channels, which allows leaders to bypass potential biases and misrepresentations in mainstream media. Abouelenein provides examples of successful owned media strategies, such as CEOs writing op-eds and companies launching branded content series, emphasizing the importance of authenticity and transparency in building trust with stakeholders. The piece also touches on the challenges of maintaining a consistent content strategy and the need for leaders to invest in skilled content creators to effectively manage their owned media presence.

Read the Full Forbes Article at:
[ https://www.forbes.com/sites/mahaabouelenein/2025/04/10/how-business-leaders-are-creating-their-own-press-through-owned-media/ ]