Fri, May 9, 2025
Thu, May 8, 2025
Wed, May 7, 2025
Tue, May 6, 2025
Mon, May 5, 2025
Sun, May 4, 2025
[ Sun, May 04th ]: dw
Media Safety - Theory of Change
Sat, May 3, 2025
[ Sat, May 03rd ]: KUTV
Jaren Hall Tribute
Fri, May 2, 2025
Thu, May 1, 2025

How Business Leaders Are Creating Their Own Press Through Owned Media


  Copy link into your clipboard //media-entertainment.news-articles.net/content/ .. reating-their-own-press-through-owned-media.html
  Print publication without navigation Published in Media and Entertainment on by Forbes
          🞛 This publication is a summary or evaluation of another publication 🞛 This publication contains editorial commentary or bias from the source

  How Business Leaders Are Creating Their Own Press Through Owned Media For as long as we can remember, getting press meant mass pitching your story to publications, hop...

In the Forbes article titled "How Business Leaders Are Creating Their Own Press Through Owned Media" by Maha Abouelenein, published on April 10, 2025, the author discusses how business leaders are increasingly turning to owned media platforms to control their narratives and engage directly with their audiences. The article highlights the shift from traditional media reliance to creating content on platforms like company blogs, podcasts, and social media channels, which allows leaders to bypass potential biases and misrepresentations in mainstream media. Abouelenein provides examples of successful owned media strategies, such as CEOs writing op-eds and companies launching branded content series, emphasizing the importance of authenticity and transparency in building trust with stakeholders. The piece also touches on the challenges of maintaining a consistent content strategy and the need for leaders to invest in skilled content creators to effectively manage their owned media presence.

Read the Full Forbes Article at:
[ https://www.forbes.com/sites/mahaabouelenein/2025/04/10/how-business-leaders-are-creating-their-own-press-through-owned-media/ ]

Publication Contributing Sources