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Zee Entertainment Partners With Bullet for Indian Micro-Drama App

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  Print publication without navigation Published in Media and Entertainment on by Variety
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Zee Entertainment Enterprises is betting big on micro-dramas as the next frontier in Indian digital entertainment, revealing a strategic equity partnership with startup Bullet to launch a micro-drama application. The Mumbai-based media giant will invest in and acquire a stake in Bullet, which has been co-founded by serial entrepreneurs Azim Lalani and Saurabh Kushwah. The
Zee Entertainment Enterprises Limited (ZEEL) has partnered with Bhanushali Studios Limited (BSL) to produce a new Indian film titled "The Bull of Dalal Street," which will focus on the infamous 1992 Indian stock market scam. The film, directed by Devang Bhavsar and starring Vidyut Jammwal, aims to provide an authentic portrayal of the events and the impact of the scam on the Indian economy. This collaboration marks a significant step for ZEEL in expanding its content offerings in the film industry, leveraging BSL's expertise in creating compelling cinematic narratives.

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[ https://www.yahoo.com/entertainment/articles/zee-entertainment-partners-bullet-indian-110614112.html ]