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[ Tue, Jun 10th ]: Fortune
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Beijing woos U.S. influencers with free trip to show 'real China'

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The initiative seeks to enlist young social media influencers with at least 300,000 followers to collaborate with Chinese content creators,
Beijing is launching a new initiative to attract global influencers by offering them free trips to China, aiming to boost the country's image and tourism. The program, set to begin in the third quarter of 2025, will invite influencers from various sectors including travel, fashion, and technology to experience China's cultural and economic highlights. Participants will be encouraged to share their experiences on social media platforms, with the goal of showcasing a modern and welcoming China to a global audience. The initiative is part of a broader strategy to enhance China's soft power and counteract negative perceptions, especially in light of recent geopolitical tensions.

Read the Full Fortune Article at:
[ https://fortune.com/asia/2025/06/10/beijing-woos-influencers-free-trip-to-china/ ]