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Trump Media backs 5 America-focused ETFs

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  Published in Media and Entertainment on Friday, September 19th 2025 at 12:42 GMT by Fox Business
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Fox Business Briefs Readers on Trump Media’s New Five‑ETF Push

On March 15, 2025, Fox Business published an article titled “Trump Media backs 5 America‑focused ETFs.” The piece follows the launch of a campaign by Trump Media & Technology Group (TMTG)—the parent company behind Truth Social—that seeks to spotlight a set of exchange‑traded funds (ETFs) designed to rally investors around domestic economic themes. While the headline reads almost like a marketing tagline, the article actually digs into the mechanics, the motives, and the market implications of the move.

The Five ETFs Under the Spotlight

The article lists the five ETFs that Trump Media is promoting. Each of them has a clear U.S.‑centric mandate, whether that means holding only American stocks, focusing on U.S. Treasury bonds, or investing in sectors that have been singled out by the administration as “American‑made” or “high‑tech.” Below is a quick snapshot of each, along with the links the article provides for further research:

While the article does not list the exact ticker symbols in the text, it links each ETF’s official website, allowing readers to explore holdings, expense ratios, and performance history. For example, the Vanguard U.S. Treasury ETF (VTU) holds only short‑to‑mid‑term Treasury notes, and its expense ratio sits at 0.10%, making it one of the most affordable Treasury‑focused funds on the market. The SPDR S&P 500 (SPY) remains the world’s most widely traded ETF, with over $350 billion in assets under management. The inclusion of QQQ and IYR signals a tilt toward high‑growth technology and real‑estate sectors that have been touted as pillars of the American economy.

Why Trump Media is Bashing These Funds

The article dives into the broader narrative that TMTG has adopted: “America First” is not just a slogan—it’s a market strategy. The piece quotes a spokesperson for TMTG—whom Fox Business identified as “a former senior political strategist”—who said that the company’s mission is to “help Americans see the real value in domestic assets.” The spokesperson points to the Biden‑era focus on “foreign‑dominated” supply chains as the impetus behind the push. In other words, the ETFs are presented as a way for investors to keep their money inside the U.S., counterbalancing the perceived threat that a globalized economy poses to American jobs and sovereignty.

The article also references a recent memo from the U.S. Treasury that encourages domestic investment in strategic industries such as semiconductor manufacturing, biotechnology, and clean energy. That memo, which is linked in the Fox Business piece, is cited as a backdrop for the “America‑first” theme: the Treasury’s push for “homegrown innovation” dovetails neatly with the ETFs that hold the likes of Apple, Microsoft, and Nvidia—all of which appear in SPY and QQQ.

Market Reaction and Expert Take

While the article’s tone leans heavily toward the political, it does not shy away from offering market commentary. Fox Business cites a Bloomberg interview with a portfolio manager at Fidelity, who expressed cautious enthusiasm: “The ETFs are solid, but the marketing spin could make them seem more politically driven than financially prudent.” A second voice, a research analyst at JPMorgan Chase, noted that the Treasury bond funds (VTU and GOVT) have historically been safe havens, especially during periods of heightened volatility.

The piece also quotes a former U.S. Treasury official, who explained that the Treasury bond funds’ yields have been eroded by low‑interest‑rate policy, but that the funds still play a crucial role in risk‑management. “You can’t ignore the liquidity that Treasuries provide,” he said. “Even if you’re invested in equities, having a Treasury component can act as a buffer.”

Broader Context: Truth Social’s New Financial Push

Another significant element the article touches on is the fact that this is the first time TMTG has engaged directly in the financial services arena. The company, which has faced regulatory scrutiny over its platform’s content moderation policies, is apparently attempting to diversify its revenue streams by leveraging its massive following on Truth Social to drive investment product sales. The piece notes that the initiative is part of a broader strategy to cement TMTG as a “media and financial hub,” something that could make the platform a one‑stop shop for politically minded investors.

The article concludes with a brief note that the move may have ripple effects on the broader ETF market. If the five funds perform well under the “America First” banner, other media companies could follow suit, potentially leading to an influx of thematically driven ETFs. Conversely, if the funds underperform or fail to resonate beyond the TMTG audience, the experiment could serve as a cautionary tale for other media‑owned financial ventures.

In a nutshell: Fox Business’ coverage of Trump Media’s backing of five America‑focused ETFs is a blend of political messaging, product detail, and market analysis. By linking to the official ETF pages, the Treasury memo, and expert interviews, the article gives readers a well‑rounded view of what the campaign looks like, why it matters, and how it might shape the investment landscape for American‑centric products.