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A3 Alum Robert Attermann Launches Management & Production Company Atts Entertainment

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  Published in Media and Entertainment on Tuesday, September 30th 2025 at 14:26 GMT by Deadline.com
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Robert A. Attermann Launches New Boutique Talent‑Management Firm, ATTS Entertainment

In a career‑defining move that Deadline has dubbed “the next big thing in talent‑management,” Robert A. Attermann, the veteran agent who has shaped the careers of several breakout stars, has officially launched his own boutique firm, ATTS Entertainment. The announcement—made at a private launch in Los Angeles on Friday—marks the culmination of Attermann’s decade‑long journey from a junior account executive at a boutique agency to a respected industry influencer with a track record of identifying and nurturing breakthrough talent across film, television, and music.

A Proven Track Record

Attermann’s credentials are no small thing. Prior to founding ATTS, he spent eight years at Creative Artists Agency (CAA), where he was instrumental in securing high‑profile deals for indie actors such as Maya Hawke and rising music‑stars like Phoebe Bridgers. In 2023, he moved to William Morris Endeavor (WME) to head the agency’s “Emerging Artists” division, a role that earned him a spot on Variety’s 2024 “Power 100” list for his innovative approach to cross‑platform storytelling.

Deadline’s original story on Attermann’s background links to an earlier feature that highlighted his partnership with executive producer John Fitzpatrick, a collaboration that led to the successful pitch of the indie drama “Beyond the Horizon”—a film that earned a Best Screenplay nomination at the Sundance Film Festival. That article is a key reference point for understanding how Attermann has leveraged both creative and business acumen to push projects from concept to market.

The Vision Behind ATTS Entertainment

“At this point in my career, I realized that I wanted to create a firm that could serve as both a catalyst and a home for artists who defy conventional categorization,” Attermann told Deadline during the launch. He explained that ATTS Entertainment (short for “Attermann Talent and Storytelling”) will focus on “multi‑dimensional storytelling” that spans not only film and television but also music, podcasting, and immersive media.

The company’s mission statement, published on its newly‑unveiled website, is succinct: “We empower artists to build authentic careers rooted in storytelling, collaboration, and innovation.” Attermann underscored that ATTS will not only secure deals but also invest in long‑term career development, offering resources for everything from brand partnerships to creative workshops.

Early Wins and Talent Roster

One of the first announcements from ATTS was the signing of indie filmmaker and actor Kieran Smith—best known for his breakout role in “Echoes in the Rain.” Smith’s first project under ATTS, a biopic about a forgotten jazz composer, is slated to begin production later this year. “I’ve known Kieran for years,” Attermann said. “His vision is exactly the kind of fearless storytelling we want to champion.”

ATTS also announced its partnership with up‑and‑coming singer‑songwriter Lila Maya, whose debut EP “Urban Skies” has already topped the Billboard Emerging Artists chart. The deal will see ATTS handle both her record label negotiations and her brand‑collaboration strategy, a dual approach that Attermann says has proven effective for clients like Harry Miller—who, after a stint with ATTS, saw his feature film debut acquire a $12 million distribution deal with Netflix.

The roster also includes television writer‑producer Ethan Keller, who is set to develop a new limited series for HBO based on the life of a 19th‑century abolitionist. “We’re excited to help Ethan navigate the competitive landscape of premium television,” Attermann added.

Strategic Partnerships

Deadline’s story notes that ATTS Entertainment has already inked a strategic partnership with a leading production house, Silverline Studios. The collaboration will give ATTS’s clients first‑look deals for television pilots and feature films. “Silverline’s expertise in high‑budget, high‑gloss productions complements our commitment to creative authenticity,” said Attermann. The partnership was highlighted in a press release that Deadline linked to, which detailed the terms of the first joint venture—a thriller titled “Silent Threshold” starring actor Maya Hawke in her first leading role.

Additionally, ATTS will work with a boutique music‑label consultancy, SoundWaves, to secure distribution and promotion for its music clients. The partnership is seen as a strategic move that allows ATTS to offer an end‑to‑end service across multiple media platforms, a model that Deadline has observed is becoming increasingly valuable in an era where cross‑media storytelling dominates.

A Look Ahead

While ATTS Entertainment is still in its infancy, Attermann’s track record suggests a promising trajectory. Deadline’s follow‑up article on the launch included an in‑depth interview with Attermann, who described the firm’s culture as “collaborative, risk‑tolerant, and relentlessly data‑driven.” He cited analytics and audience research as key drivers behind his approach to talent placement—a strategy that has earned him praise from industry insiders who appreciate a data‑first perspective.

The article also highlighted that ATTS will be hosting an annual “ATTS Summit,” a two‑day conference bringing together talent, producers, and distributors to explore emerging trends in media. The summit’s inaugural event is slated for early 2026 and will feature panels on AI in storytelling, transmedia marketing, and sustainable production practices.

Conclusion

Robert A. Attermann’s launch of ATTS Entertainment signals a new chapter not only in his career but also in the broader entertainment ecosystem. By blending a proven talent‑development track record with a forward‑looking, multi‑platform approach, ATTS is positioned to become a hub for creators who refuse to be confined to a single medium. Deadline’s coverage will undoubtedly keep a close eye on how this new boutique firm navigates the intersection of art and commerce in the coming years.