N※N

Kevin Rowe Leaves CAA to Join Entertainment 360

  //media-entertainment.news-articles.net/content/ .. n-rowe-leaves-caa-to-join-entertainment-360.html
  Published in Media and Entertainment on Wednesday, November 12th 2025 at 19:53 GMT by The Hollywood Reporter

• 🞛 This publication is a summary or evaluation of another publication
• 🞛 This publication contains editorial commentary or bias from the source

2025-11-12 179 x 224 / 6492 Bytes

2025-11-12 224 x 224 / 6890 Bytes

2025-11-12 224 x 224 / 5693 Bytes

2025-11-12 224 x 224 / 9214 Bytes

Kevin Rowe’s Career‑Crossover: From CAA to Entertainment 360 and the 2AM Exit

The entertainment industry has witnessed another high‑profile shake‑up this week, as former Creative Artists Agency (CAA) executive Kevin Rowe departed the agency to join a brand‑new talent‑representation outfit, Entertainment 360. The move, announced in a short but impactful press release on the Hollywood Reporter’s business desk, is part of a larger wave of agency realignments that also includes the exit of 2AM Entertainment, a boutique firm that has been a long‑time player in the music‑video and branding space. While the headlines focus on Rowe’s new role, the article offers a nuanced look at the significance of both moves, the history behind each organization, and the strategic thinking that is reshaping the way talent is managed and marketed.

1. Kevin Rowe’s Journey: From CAA to Entertainment 360

A seasoned veteran of talent representation

Kevin Rowe is no stranger to the talent‑representation business. For more than a decade, he served as a senior executive at CAA, climbing the ranks to become Vice‑President of Corporate Partnerships and later the agency’s Head of Emerging Media. His tenure at CAA was marked by a deft ability to bridge the worlds of traditional entertainment and digital platforms—a skill that has become increasingly vital as streaming, gaming, and social media converge.

Why the move matters

The Hollywood Reporter notes that Rowe’s departure from CAA is unusual for a senior CAA officer, especially given the agency’s strong market position. However, Rowe’s new role at Entertainment 360—a freshly launched talent agency co‑founded by entertainment entrepreneur Ryan Seacrest—signals a strategic shift. While CAA focuses on breadth across the industry, Entertainment 360 is built around a hyper‑specialized model that blends artist representation with brand strategy, content creation, and cross‑platform marketing. Rowe’s expertise in emerging media will be instrumental in shaping this new hybrid model.

Key responsibilities at Entertainment 360

Rowe is slated to oversee the agency’s Global Partnerships Division, responsible for securing brand collaborations, sponsorships, and distribution deals for the agency’s roster of artists and content creators. According to the article, his role will involve:

• Identifying and cultivating strategic brand alliances that align with the creative vision of Entertainment 360’s talent.
• Developing integrated marketing campaigns that leverage the agency’s media production arm to create immersive brand experiences.
• Expanding the agency’s footprint in emerging digital ecosystems, including metaverse platforms, NFTs, and short‑form content.

The article emphasizes that Rowe’s move is not merely a personal career pivot; it is a strategic inflection point for Entertainment 360, positioning the agency as a competitive alternative to the “big four” agencies (CAA, WME, UTA, ICM).

2. Entertainment 360: A New Agency on the Block

Founding and vision

Entertainment 360 was founded by Ryan Seacrest, the well‑known TV host and entrepreneur, along with former industry insiders such as former Sony and Disney executives. The agency’s mission, as outlined in the Hollywood Reporter piece, is to “offer a comprehensive, one‑stop solution for talent that blends representation with brand strategy, content creation, and experiential marketing.” By integrating these services, Entertainment 360 aims to deliver higher revenue streams for talent and create deeper, more authentic connections with audiences.

Talent roster and services

While the agency is in its infancy, Entertainment 360 already boasts a diverse roster that includes musicians, actors, YouTubers, and athletes. The company’s service suite ranges from traditional talent representation—negotiating film, television, and music deals—to brand licensing, event management, and custom content production. The article cites an interview with Seacrest, who stressed the importance of “authenticity and creativity” as the agency’s core values.

Competitive landscape

Entertainment 360 enters a market dominated by established agencies that have been consolidating for years. According to the article’s analysis, the agency’s unique selling proposition lies in its hybrid model: while agencies like CAA and WME have begun to expand into brand partnerships, they have not fully integrated those services into a seamless experience. Entertainment 360’s integrated approach, backed by Rowe’s expertise in emerging media, positions it as a nimble competitor that can offer talent more control over brand collaborations.

3. The 2AM Exit: A Parallel Shift in the Industry

What is 2AM?

2AM (also stylized as 2AM) is a boutique agency that specializes in music‑video production, brand licensing, and digital content. Founded in 2010, the firm grew to become a go‑to partner for many up‑and‑coming artists looking to build a visual and marketing presence. Over the years, 2AM developed a reputation for blending creative video production with strategic brand placement.

Why the exit is significant

In the same Hollywood Reporter article, the 2AM exit is referenced as a broader industry trend where boutique firms are either being absorbed by larger agencies or folding their operations. 2AM announced its decision to exit the talent‑representation side of its business and focus exclusively on production and post‑production services. The move, reported in a separate press release linked by the article, signals a strategic pivot to become a specialized production house rather than a multi‑service agency.

Implications for talent

For artists who previously relied on 2AM for both representation and production, the exit means they will need to seek new representation while continuing to collaborate with 2AM on a project‑by‑project basis. The Hollywood Reporter notes that the company will continue to operate under a new corporate structure, and that its existing production team will maintain the same quality standards.

4. Industry Context: Why These Moves Matter

Shifting the balance of power

The Hollywood Reporter article frames Rowe’s move and 2AM’s exit as emblematic of a broader shift in the talent‑representation industry. Agencies that were once solely focused on negotiating deals are now forced to evolve into full‑service partners that can offer integrated marketing, brand strategy, and content creation. Talent, especially younger creators who value authenticity and multi‑platform presence, are increasingly demanding these services.

The rise of “hybrid” agencies

The new hybrid model is gaining traction. The article cites other emerging agencies that are combining representation with content creation and brand partnership services, such as Artist Partner Group (APG) and 360 Entertainment. By focusing on a curated set of services and leveraging emerging platforms, these agencies are positioning themselves as more agile alternatives to the traditional “big‑four” agencies.

Technology’s role

Emerging technologies such as virtual reality, blockchain‑based collectibles, and short‑form streaming are reshaping how talent monetizes and connects with fans. Rowe’s expertise in emerging media will be critical for Entertainment 360 as it seeks to help talent navigate these complex, rapidly evolving ecosystems. Likewise, 2AM’s decision to hone its production services reflects a recognition that high‑quality visual content is increasingly essential for brand collaborations, especially on new platforms like TikTok and Instagram Reels.

5. Key Takeaways

1. Kevin Rowe’s move to Entertainment 360 marks a strategic pivot toward an integrated model that blends representation with brand strategy and content creation. His experience in emerging media will be a cornerstone for the agency’s growth.

2. Entertainment 360’s founding by Ryan Seacrest and industry veterans signals a concerted effort to disrupt the traditional agency paradigm by offering a one‑stop solution for artists seeking comprehensive brand and marketing services.

3. 2AM’s exit from talent representation and focus on production services underscores a trend toward specialization—as boutique firms either scale into larger agencies or pivot to niche services to stay competitive.

4. The combined narrative illustrates a larger industry trend toward hybrid agencies that are better equipped to help talent monetize across a multi‑platform ecosystem that blends content, commerce, and community.

5. Technology and authenticity are central to this transformation. Emerging media, blockchain collectibles, and short‑form video are reshaping the economic model of talent, demanding agencies that can integrate creative, commercial, and strategic functions.

In sum, the Hollywood Reporter’s coverage of Kevin Rowe’s new role and 2AM’s exit not only informs readers of a personnel change but also provides a snapshot of a larger paradigm shift. Talent agencies that fail to adapt to the integrated model will likely struggle to meet the evolving needs of artists who demand flexibility, authenticity, and multi‑channel monetization. As Entertainment 360 takes its first steps under Rowe’s guidance, the industry will be watching closely to see whether this new hybrid model becomes the standard for the next generation of talent representation.