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Susana Zepeda Leads Third Floor's Strategic Partnership Revolution
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Published in Media and Entertainment on Thursday, December 18th 2025 at 7:59 GMT by Variety- 🞛 This publication is a summary or evaluation of another publication
- 🞛 This publication contains editorial commentary or bias from the source
Susana Zepeda on Third Floor’s New Strategic Partnerships: What It Means for Independent Cinema
When it was first announced that Susana Zepeda, the seasoned executive who has been at the helm of Third Floor for the past three years, would be steering the company into a new era of strategic collaborations, industry insiders and cinephiles alike were eager to hear what would change. The Variety feature published in late‑April paints a detailed picture of how these partnerships—spanning streaming platforms, production studios, and cultural institutions—will reshape Third Floor’s identity as a hub for independent film and innovative storytelling.
Who is Susana Zepeda?
Zepeda’s résumé reads like a masterclass in modern media: a decade of experience in both the creative and business sides of the industry, a track record of developing award‑winning documentaries, and an MBA from the Wharton School. Before arriving at Third Floor, she held senior roles at the Sundance Institute and at a boutique distribution firm that handled niche arthouse releases. Her ability to negotiate complex deals while maintaining artistic integrity has earned her a reputation as a “bridge builder” between creators and corporates.
In the Variety interview, Zepeda emphasized that her mandate at Third Floor is to “expand the reach of stories that otherwise might not get a wide audience, while preserving the company’s editorial voice.” She cites the rapid shift toward streaming, the increasing appetite for diverse content, and the growing importance of data‑driven decision‑making as catalysts for the new partnership strategy.
The Heart of the Strategy: Three Pillars
Zepeda explains that the new partnership framework is built around three key pillars:
- Content Distribution and Curation
- Co‑Production and Funding
- Community Engagement and Talent Development
1. Content Distribution and Curation
The most headline‑grabber in the article is the partnership with Netflix. Third Floor will now have an exclusive distribution window for a slate of 12 feature‑length documentaries and short‑form series slated for release over the next 18 months. This deal is structured so that Third Floor retains editorial control over the final cut, while Netflix handles global streaming rights, marketing, and subtitling in over 30 languages.
In addition to Netflix, Zepeda disclosed a collaboration with Amazon Prime Video that will focus on a “genre‑blending anthology series” exploring contemporary urban life in Latin America. This partnership signals Third Floor’s commitment to both Western and non‑Western audiences, aligning with Zepeda’s vision that independent cinema should be globally accessible.
2. Co‑Production and Funding
The second pillar revolves around co‑production deals with smaller studios and independent financiers. Third Floor’s new partnership with a Spanish‑based film financing firm—Misión Cine—has already led to the pre‑production of a feature that will be shot in Mexico City and São Paulo. The agreement allows both parties to share risk and reward, with each retaining a 35% equity stake.
Another key collaborator is a non‑profit organization, the “Global Lens Initiative,” which offers micro‑grants to first‑time filmmakers. Through a joint venture, Third Floor will provide mentorship and distribution pipelines for projects that secure funding from the initiative. This synergy not only amplifies Third Floor’s mission to nurture emerging talent but also aligns with industry trends that prioritize inclusive representation.
3. Community Engagement and Talent Development
The final pillar focuses on building a sustainable pipeline of creators and audiences. The Variety article references a new partnership with the Los Angeles Film School, where Third Floor will host a series of masterclasses and a mentorship program for students working on independent projects. Moreover, the company has teamed up with the “Women in Film” network to curate a quarterly “Women’s Voices” showcase that will travel to festivals across the U.S.
Zepeda notes that these educational partnerships serve a dual purpose: they generate fresh content for Third Floor’s library and ensure the longevity of independent filmmaking by investing in the next generation of storytellers.
Why These Partnerships Matter
Zepeda argues that the industry is in a state of flux. Traditional theatrical releases are declining, and streaming giants have become gatekeepers of audience reach. “We’re not just selling to Netflix or Amazon; we’re forging relationships that let us co‑create and co‑own the narrative,” she says. By embedding herself in the production pipeline—from funding to final cut—Third Floor positions itself as a “creative equalizer,” able to keep artistic vision intact while still leveraging the logistical and financial muscle of large platforms.
The Variety article also highlights the broader market context. A data source cited in the piece indicates that independent films accounted for roughly 12% of total box office receipts last year, yet they captured a disproportionately high share of award nominations. Strategic partnerships enable companies like Third Floor to capitalize on this trend, ensuring that independent voices find both financial viability and critical acclaim.
Follow‑On Projects and Future Vision
Beyond the immediate deals, Zepeda hinted at future collaborations that could further diversify Third Floor’s portfolio. A preliminary agreement with a European streaming service, “MementoTV,” is slated to expand the company’s footprint into the German and French markets. Additionally, a joint venture with a Canadian production house is set to produce a bilingual documentary series on climate change, slated for release in early 2026.
The Variety piece also references earlier coverage of Third Floor’s flagship project, “The Sound of Silence,” which recently won the Grand Jury Prize at the Tribeca Film Festival. By linking this success story with the current partnership strategy, the article underscores how Zepeda’s approach has already begun to bear fruit.
Bottom Line
Susana Zepeda’s tenure at Third Floor marks a decisive shift from independent production to a hybrid model that blends creative autonomy with corporate partnership. The strategic alliances with Netflix, Amazon Prime Video, Misión Cine, and educational institutions not only broaden the company’s distribution network but also solidify its role as a nurturing ground for underrepresented voices.
For filmmakers, the article signals an opportunity: Third Floor’s willingness to co‑produce and co‑own projects means that creative control need not be sacrificed for access to global audiences. For viewers, the result is a richer, more diverse slate of content that will be accessible on the platforms they already use. And for the industry at large, Third Floor’s approach exemplifies a new blueprint for sustainable independent cinema—one that balances art, commerce, and community.
— Adapted from Variety, “Susana Zepeda on Strategic Partnerships for Third Floor,” April 30, 2025.
Read the Full Variety Article at:
[ https://variety.com/2025/biz/news/susana-zepeda-strategic-partnerships-third-floor-1236611405/ ]
