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Vubiquity Earns AWS Media & Entertainment Competency, Validating Cloud Expertise

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  //media-entertainment.news-articles.net/content/ .. nment-competency-validating-cloud-expertise.html
  Published in Media and Entertainment on Friday, January 2nd 2026 at 9:17 GMT by TV Technology

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Vubiquity Achieves AWS Media & Entertainment Competency: A Signal of Cloud Expertise in the Streaming Landscape

Vubiquity, a provider of video service management (VSM) solutions, has officially earned the Amazon Web Services (AWS) Media & Entertainment Competency. This significant achievement highlights the company's deep expertise and proven success in helping media organizations leverage AWS’s cloud platform for delivering high-quality streaming services. The competency program, part of the broader AWS Partner Network (APN), recognizes partners who demonstrate specialized technical proficiency and customer success within specific industries. For Vubiquity, this validation comes at a crucial time as the demand for flexible, scalable, and cost-effective video delivery solutions continues to surge in an increasingly competitive streaming market.

What is the AWS Media & Entertainment Competency?

Before diving into what this means for Vubiquity, it's important to understand the significance of the AWS Competency Program itself. AWS launched these competencies to help customers identify APN partners with deep expertise and proven experience in specific solution areas. The program isn’t just about having a basic understanding; partners must demonstrate proficiency in designing, building, migrating, and managing workloads on AWS within their designated competency area. To achieve this status, Vubiquity underwent a rigorous evaluation process that included technical assessments, customer references, and validation of their solutions' capabilities. The Media & Entertainment competency specifically focuses on partners who can assist media companies with tasks like content ingestion, transcoding, packaging, delivery, analytics, and monetization – all critical functions in the modern streaming ecosystem.

Vubiquity’s Solution: A Cloud-Native Approach to Video Service Management

Vubiquity's core offering is a VSM platform designed to simplify the complexities of launching and managing video services across various platforms, including OTT (Over-the-Top), broadcast, and cable. Their solution handles everything from content acquisition and metadata management to encoding, packaging, DRM (Digital Rights Management), advertising integration, and analytics. This competency acknowledges that Vubiquity's platform is built with a cloud-native architecture, deeply integrated with AWS services.

According to the TVTechnology article, Vubiquity leverages a wide array of AWS tools including:

• Amazon S3: For scalable storage of video assets.
• AWS Elemental MediaLive & MediaConvert: For live and on-demand video transcoding.
• AWS CloudFront: For content delivery network (CDN) services, ensuring fast and reliable streaming globally.
• Amazon DynamoDB: A NoSQL database for managing metadata and service configurations.
• Amazon Kinesis: For real-time data processing and analytics related to viewing behavior.

The company’s platform allows media providers to reduce operational costs, accelerate time-to-market for new services, and improve overall video quality while maintaining strict security and compliance standards – all key benefits that AWS competency validation reinforces. Vubiquity’s ability to seamlessly integrate these AWS services showcases their technical expertise and commitment to providing a comprehensive cloud-based VSM solution.

Why This Matters: The Growing Importance of Cloud in Media & Entertainment

The media and entertainment industry is undergoing a massive transformation, driven by the rise of streaming and cord-cutting. Traditional broadcast models are facing disruption, forcing companies to adapt quickly and embrace new technologies. Cloud computing has emerged as a critical enabler for this transition. It offers several advantages over traditional on-premise infrastructure:

• Scalability: Streaming services experience fluctuating demand; the cloud allows providers to easily scale resources up or down as needed.
• Cost Efficiency: Cloud models often reduce capital expenditure (CAPEX) and operational expenses (OPEX).
• Flexibility & Agility: Cloud platforms enable faster development cycles and easier deployment of new features.
• Global Reach: CDNs like AWS CloudFront ensure content is delivered quickly to viewers worldwide.

Vubiquity’s achievement underscores the increasing importance of cloud expertise within the media landscape. As noted in a related article on Vubiquity's website, their partnership with AWS began several years ago and has evolved into a strategic alliance aimed at delivering innovative video solutions. This competency further solidifies that relationship and signals to potential clients that Vubiquity is well-positioned to guide them through the complexities of cloud adoption.

Looking Ahead: Continued Innovation & Partnership

The attainment of this AWS Media & Entertainment Competency isn’t just a symbolic milestone; it's a springboard for future innovation. Vubiquity plans to continue leveraging AWS services to enhance its VSM platform, focusing on areas like personalized video experiences, advanced analytics, and improved content security. The company also intends to expand its offerings to support emerging technologies such as 5G streaming and immersive media formats.

In essence, Vubiquity’s accomplishment serves as a testament to their commitment to providing cutting-edge video service management solutions powered by the robust capabilities of AWS. It provides assurance to media companies seeking a reliable partner to navigate the challenges and opportunities presented by the evolving digital landscape. The competency is expected to attract new clients and further strengthen Vubiquity’s position as a leader in the VSM space.

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