N※N

ROH Prioritizes 'Fit' Over Finances in Media Rights Negotiations

  //media-entertainment.news-articles.net/content/ .. -over-finances-in-media-rights-negotiations.html
  Published in Media and Entertainment on Friday, February 20th 2026 at 4:20 GMT by Wrestling News
      Locales: Delaware, Maryland, Florida, UNITED STATES

Friday, February 20th, 2026 - As Ring of Honor (ROH) approaches a crucial juncture in its media rights negotiations, owner Tony Khan has made it abundantly clear that financial gain isn't the sole, or even primary, driver behind his decision-making process. In a recent interview on the 'Busted Open' podcast, Khan detailed his pursuit of a broadcast partner who genuinely understands and appreciates the nuances of professional wrestling, a sentiment that signals a potential shift in how sports entertainment properties approach media deals.

Currently broadcasting on its own streaming service, HonorClub, ROH finds itself at a pivotal moment. While HonorClub has provided a dedicated platform for fans and allowed ROH to maintain creative control, the limitations of a direct-to-consumer model necessitate exploration of broader distribution channels. However, Khan's statements highlight a reluctance to simply chase the highest bidder, suggesting a more discerning approach.

"We've had discussions with multiple networks and streaming services. We're not just looking for the highest bidder, we're looking for the right fit. We're trying to find the right partner that understands Ring of Honor and that is really committed to doing a good job. We're not going to just go with whoever offers the most money; it's really about finding the right fit," Khan stated, a quote that's quickly resonated within the wrestling community.

This focus on "fit" extends beyond mere superficial enthusiasm. Khan's emphasis on understanding professional wrestling speaks to a deeper issue within the media landscape. Historically, networks and streaming services have sometimes treated wrestling as just another content category, lacking the specialized knowledge required to effectively promote and build a brand. They may prioritize broad reach over targeted engagement, potentially diluting the core appeal of the product.

Khan's perspective underscores that successful wrestling programming isn't simply about putting matches on television. It requires an understanding of storytelling, character development, the dedicated fanbase, and the unique culture surrounding the sport. A partner unfamiliar with these elements risks mismanaging the presentation, alienating viewers, and ultimately, diminishing ROH's potential.

This approach represents a noticeable contrast to some previous media rights deals in the wrestling industry. For years, financial considerations often took precedence, resulting in situations where creative control was ceded to networks with limited wrestling expertise. The consequences, as some fans argue, have often been predictable - inconsistent booking, a lack of long-term vision, and a decline in overall product quality.

Khan's desire for a committed partner also suggests a long-term vision for ROH. He isn't seeking a quick cash grab; he's looking for a collaborator who will invest in the brand's growth and sustainability. This could involve collaborative marketing efforts, support for talent development, and a willingness to experiment with innovative programming formats.

Speculation is rife regarding potential partners. Major streaming services like Netflix, Amazon Prime Video, and Peacock are obvious contenders, given their increasing investment in live sports and entertainment. Traditional networks, such as Warner Bros. Discovery (which already has a relationship with AEW) and NBCUniversal, could also be in the mix. However, Khan's criteria significantly narrows the field. Any prospective partner must demonstrate a genuine understanding of wrestling and a commitment to its unique demands.

The outcome of these negotiations will have significant implications not only for ROH but also for the wider professional wrestling landscape. If Khan succeeds in finding a partner who shares his vision, it could set a new precedent for media rights deals, prioritizing passion and expertise over purely financial considerations. It could also signal a growing recognition within the media industry that niche audiences, when properly served, can be incredibly valuable and loyal. The future of ROH, it seems, isn't just about where it's shown, but how it's shown, and who truly understands what makes it special.