Media and Entertainment Media and Entertainment
Tue, December 17, 2024
[ Tue, Dec 17th 2024 ] - MSN
Gym wins fitness title
[ Tue, Dec 17th 2024 ] - Politico
High noon and FES o'clock
[ Tue, Dec 17th 2024 ] - MSN
2024 LSU Gym 101 Preview
Mon, December 16, 2024
[ Mon, Dec 16th 2024 ] - MSN
The purse and the sword
[ Mon, Dec 16th 2024 ] - Yahoo
The greatest Doctor Who characters
[ Mon, Dec 16th 2024 ] - MSN
Former Nine boss to lead ABC
[ Mon, Dec 16th 2024 ] - The New York Times
Trump Meets the Press
[ Mon, Dec 16th 2024 ] - MSN
Why Invest in Gold | Money

Cox Media Group, Comscore Agree To New Deal For CMG TV Stations


Published on 2024-12-16 18:44:06 - MSN
  Print publication without navigation

  • The multi-year contract includes viewer measurement and audience insights, The post Cox Media Group, Comscore Agree To New Deal For CMG TV Stations appeared first on TV News Check. The post Cox Media Group,

Cox Media Group (CMG) has entered into a new multi-year agreement with Comscore, a leading audience measurement company, to provide advanced audience metrics for CMG's television stations. This deal will leverage Comscore's local market data to enhance CMG's ability to offer precise, data-driven advertising solutions. The partnership aims to improve the accuracy of audience measurement, thereby helping advertisers to better target their audiences and optimize their advertising spend. This collaboration is expected to strengthen CMG's competitive edge in the television broadcasting industry by providing more granular insights into viewer behavior and preferences.

Read the Full MSN Article at:
[ https://www.msn.com/en-us/entertainment/tv/cox-media-group-comscore-agree-to-new-deal-for-cmg-tv-stations/ar-AA1vYfur ]