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Cox Media Group, Comscore Agree To New Deal For CMG TV Stations

Cox Media Group, Comscore Agree To New Deal For CMG TV Stations


Published on 2024-12-16 18:44:06 - MSN
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  • The multi-year contract includes viewer measurement and audience insights, The post Cox Media Group, Comscore Agree To New Deal For CMG TV Stations appeared first on TV News Check. The post Cox Media Group,

Cox Media Group (CMG) has entered into a new multi-year agreement with Comscore, a leading audience measurement company, to provide advanced audience metrics for CMG's television stations. This deal will leverage Comscore's local market data to enhance CMG's ability to offer precise, data-driven advertising solutions. The partnership aims to improve the accuracy of audience measurement, thereby helping advertisers to better target their audiences and optimize their advertising spend. This collaboration is expected to strengthen CMG's competitive edge in the television broadcasting industry by providing more granular insights into viewer behavior and preferences.

Read the Full MSN Article at:
[ https://www.msn.com/en-us/entertainment/tv/cox-media-group-comscore-agree-to-new-deal-for-cmg-tv-stations/ar-AA1vYfur ]
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