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UCLA Diversity Report Finds White Men Overindex On Most-Watched Streaming Shows as Lead Actors, Series Creators

The article from Variety discusses a study conducted by UCLA's Entertainment and Media Research Initiative, which analyzed the viewership of television shows featuring diverse casts and female leads. The study found that shows with casts that are at least 40% people of color and those with female leads or co-leads not only attract larger audiences but also perform better in terms of viewership across various demographics. Specifically, these shows had a 60% higher median household rating than shows with less diversity. The research also highlighted that diversity in storytelling and representation leads to broader appeal, with shows like "Abbott Elementary" and "The Last of Us" cited as examples where diversity contributed to their success. The findings underscore the importance of inclusive casting and storytelling in television to enhance viewership and reflect the changing demographics of the audience.

Read the Full Variety Article at:
[ https://variety.com/2024/tv/news/ucla-diverse-stories-women-viewership-1236251093/ ]