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India's antitrust raids on global media giants GroupM, Publicis, Dentsu ran through the night

India's antitrust watchdog, the Competition Commission of India (CCI), conducted extensive raids on the offices of major global media companies including GroupM, Publicis, and Dentsu, as well as local firms like EssenceMediaCom, Infiniti, and Mindshare. These raids, which began on Wednesday and extended into the night, were part of an investigation into potential anti-competitive practices within the digital advertising sector. The CCI's actions were spurred by allegations of collusion and price-fixing among these companies, which could be manipulating digital ad rates and stifling competition. The investigation also looks into whether these firms have been unfairly favoring certain platforms or publishers, potentially breaching competition laws. The raids involved the seizure of documents and electronic data, with officials working late into the night to gather evidence. This move underscores the increasing scrutiny on digital advertising practices globally, aiming to ensure a level playing field in the rapidly evolving digital economy.

Read the Full Reuters Article at:
[ https://www.msn.com/en-us/money/companies/indias-antitrust-raids-on-global-media-giants-groupm-publicis-dentsu-ran-through-the-night/ar-AA1BdiLM ]