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How Streaming Services Can Stay Ahead of the AI and Social Media Disruption Wave (Guest Column)

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          🞛 This publication is a summary or evaluation of another publication 🞛 This publication contains editorial commentary or bias from the source
Deloitte's China Widener on how can media and entertainment companies must evolve to keep pace with AI and social media disruption.
The article from MSN discusses how streaming services are navigating the challenges posed by AI and social media disruptions. It highlights that while AI can enhance content personalization and improve user experience through better recommendations, it also brings concerns about content creation, copyright issues, and the potential for deepfakes. Streaming platforms are advised to leverage AI for operational efficiencies like automating content tagging, but they must also focus on creating unique, high-quality content to differentiate themselves. The piece emphasizes the importance of adapting to social media trends, where platforms like TikTok influence viewer behavior, pushing streaming services to engage with audiences on these platforms to drive viewership. Additionally, the article suggests that streaming services should consider strategic partnerships and explore new revenue models like ad-supported tiers to stay competitive in an evolving digital landscape.

Read the Full Variety Article at:
[ https://www.msn.com/en-us/news/other/how-streaming-services-can-stay-ahead-of-the-ai-and-social-media-disruption-wave-guest-column/ar-AA1BE59x ]