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Are OTT hits becoming rarer due to creativity crunch?

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OTT experts say the solution lies in innovating the content slate; skewed budget allocations blamed for the crisis
The article from Exchange4Media discusses the perceived decline in the quality and creativity of content on Over-The-Top (OTT) platforms. It explores whether the initial surge of high-quality, innovative content that marked the rise of streaming services is waning due to a creativity crunch. Industry experts suggest that while there is still a plethora of content being produced, the pressure to churn out shows quickly might be leading to a dilution in quality. The piece highlights that the focus has shifted towards quantity over quality, with platforms prioritizing subscriber growth and retention over groundbreaking storytelling. This has resulted in a saturation of similar themes and formats, potentially leading to viewer fatigue. However, it's also noted that there are still gems being produced, suggesting that while hits might be rarer, they are not extinct, and the industry is adapting by exploring niche genres and international collaborations to bring fresh perspectives.

Read the Full exchange4media Article at:
[ https://www.exchange4media.com/digital-news/are-ott-hits-becoming-rarer-due-to-creativity-crunch-141801.html ]