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Teens rate social media as most authentic media form: UCLA study

A recent UCLA study involving 1,500 teenagers aged 13-24 found that social media is considered the most authentic form of media among this demographic, with 44% of teens rating it as the most trustworthy source of information. The study, conducted by the Center for Scholars and Storytellers at UCLA, highlighted that social media's perceived authenticity stems from its ability to showcase real people and their unfiltered experiences. In contrast, traditional media like television and movies were seen as less authentic, with only 13% and 10% of teens respectively rating them highly for authenticity. The findings suggest a significant shift in how young people perceive and consume media, emphasizing the importance of genuine content in engaging with this audience.

Read the Full WHIO Article at:
[ https://www.whio.com/news/teens-rate-social-media-most-authentic-media-form-ucla-study/LL2YYKFXK5NFPGDKBGAFK5O52A/ ]