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Entertainment Marketing Summit to Gather Major Industry Leaders, Lessons Learned From 'A Minecraft Movie' and 'Longlegs'


Published on 2025-04-23 18:04:08 - Variety
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  • The 2025 Entertainment Marketing Summit will gather major industry leaders to offer lessons about box office wins and losses.

The article from Variety discusses the upcoming Entertainment Marketing Summit in 2025, which will feature insights into the marketing strategies for the highly anticipated "Minecraft" movie. The summit will include a keynote presentation by the film's marketing team, who will share how they plan to engage the vast "Minecraft" fanbase and attract a broader audience. The article highlights the challenges and opportunities in marketing a film based on a popular video game, emphasizing the need for innovative approaches to capture the attention of both gamers and non-gamers. Additionally, the summit will cover broader topics in entertainment marketing, including the impact of digital platforms and evolving consumer behaviors.

Read the Full Variety Article at:
[ https://variety.com/2025/film/features/entertainment-marketing-summit-2025-minecraft-movie-1236375331/ ]