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How AI Can Solve Retail Media's Growing Pains

  Copy link into your clipboard //media-entertainment.news-articles.net/content/ .. w-ai-can-solve-retail-media-s-growing-pains.html
  Print publication without navigation Published in Media and Entertainment on by Forbes
          🞛 This publication is a summary or evaluation of another publication 🞛 This publication contains editorial commentary or bias from the source
Retail media stands to benefit from the AI revolution, but there are unique challenges in implementing it in this sector of the advertising space.
The article from Forbes, published on April 24, 2025, by Kiri Masters, discusses how artificial intelligence (AI) can address the challenges faced by retail media networks. Retail media is experiencing rapid growth, but it also faces issues such as data fragmentation, ad fraud, and the need for more personalized advertising. AI offers solutions by enhancing data integration and analysis, improving ad targeting and personalization, and reducing ad fraud through advanced detection methods. The article highlights specific AI applications, such as dynamic pricing, optimized ad placements, and real-time performance analytics, which can help retail media networks operate more efficiently and effectively. By leveraging AI, retail media can not only overcome its growing pains but also enhance the overall shopping experience for consumers.

Read the Full Forbes Article at:
[ https://www.forbes.com/sites/kirimasters/2025/04/24/how-ai-can-solve-retail-medias-growing-pains/ ]