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[ Wed, Apr 23rd 2025 ]: Politico
Gen Z, Media Illiterates

How AI Can Solve Retail Media's Growing Pains

The article from Forbes, published on April 24, 2025, by Kiri Masters, discusses how artificial intelligence (AI) can address the challenges faced by retail media networks. Retail media is experiencing rapid growth, but it also faces issues such as data fragmentation, ad fraud, and the need for more personalized advertising. AI offers solutions by enhancing data integration and analysis, improving ad targeting and personalization, and reducing ad fraud through advanced detection methods. The article highlights specific AI applications, such as dynamic pricing, optimized ad placements, and real-time performance analytics, which can help retail media networks operate more efficiently and effectively. By leveraging AI, retail media can not only overcome its growing pains but also enhance the overall shopping experience for consumers.

Read the Full Forbes Article at:
[ https://www.forbes.com/sites/kirimasters/2025/04/24/how-ai-can-solve-retail-medias-growing-pains/ ]