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What March Madness And The Super Bowl Tell Us About Live Media Events

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  Print publication without navigation Published in Media and Entertainment on by Forbes
          🞛 This publication is a summary or evaluation of another publication 🞛 This publication contains editorial commentary or bias from the source
In an era of on-demand entertainment and personalized content streams, live sports events are rare moments of collective experience.
The article by Emil Steiner on Forbes, dated April 10, 2025, discusses the insights gained from the viewership and engagement patterns of major live media events like March Madness and the Super Bowl. It highlights how these events continue to draw massive audiences, underscoring the enduring appeal of live sports in an era dominated by on-demand content. The piece delves into the data showing increased viewer interaction through social media and second-screen experiences, suggesting that live events not only retain traditional viewership but also foster new forms of engagement. Additionally, the article touches on the strategic importance of these events for advertisers and media companies, who leverage the high engagement to maximize ad revenue and brand exposure. The analysis concludes that while the media landscape evolves, live sports events remain pivotal in capturing and retaining audience attention.

Read the Full Forbes Article at:
[ https://www.forbes.com/sites/emilsteiner/2025/04/10/what-march-madness-and-the-super-bowl-tell-us-about-live-media-events/ ]