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[ Fri, Apr 25th 2025 ]: Deadline
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AMC Entertainment CEO Says Three Of Six Major Studios Agree 45-Day Window Needed - CinemaCon

AMC Entertainment CEO Adam Aron announced that the company will be implementing three new seat pricing options in select theaters starting in 2023, as reported by Yahoo Entertainment. The new pricing strategy, called "Sightline," will categorize seats into three tiers: Standard Sightline, Value Sightline, and Preferred Sightline. Standard Sightline seats will be priced at the traditional cost, while Value Sightline seats, located in the front row, will be cheaper. Preferred Sightline seats, located in the middle of the theater, will be slightly more expensive. This move aims to provide more affordable options for moviegoers while also generating additional revenue for the company.

Read the Full Deadline Article at:
[ https://www.yahoo.com/entertainment/amc-entertainment-ceo-says-three-200836742.html ]